Earlier this week Google unveiled a new resource, the Dashboard for Research Insights. This dashboard offers a few really cool features, most notably putting Google’s research in one easy to use destination. This won’t directly help you manage your account but can be very helpful overall. While managing an account is its own game there is also the need to keep abreast of … [Read more...] about Stay Ahead of the Game with Google’s Newest Dashboard
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Comparison-Shopping Engines: 5 Easy Mistakes to Avoid, Part V
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. In the previous part of the … [Read more...] about Comparison-Shopping Engines: 5 Easy Mistakes to Avoid, Part V
Comparison-Shopping Engines: How to Optimize CSEs, Part IV
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. So you have decided to advertise on a … [Read more...] about Comparison-Shopping Engines: How to Optimize CSEs, Part IV
Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. Following my last article about the top 10 … [Read more...] about Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
Comparison-Shopping Engines: The top 10 CSEs, Part 2
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. In my first blog post of this series I … [Read more...] about Comparison-Shopping Engines: The top 10 CSEs, Part 2
Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of … [Read more...] about Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Benchmark Your Display Campaigns with Google’s New Tool
Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it's been a success for us in the limited context of our own accounts, we're often left stumbling in the dark when it comes to our performance versus the competition. Luckily, Google has provided us with a new tool to examine just how we stack up to the competition in the … [Read more...] about Benchmark Your Display Campaigns with Google’s New Tool
Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping
Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin' insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile ad strategy. The key takeaway? A vast majority of smartphone users use their phones to help them shop in … [Read more...] about Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping
Google Insights for Search for PPC
Google Insights for Search is a popular web trend tool, but it's application to PPC is often overlooked. This post discusses three ways you can use the tool to increase the efficiency of your PPC accounts. Use Google Insights for problem solving and keyword identification Google insights can be used to help troubleshoot when a past performing keyword starts to do poorly, or … [Read more...] about Google Insights for Search for PPC
Improved Google Product Ads – Just In Time for the Holidays!
As a follow-up to last week’s blog series on holiday PPC management, which included tips on holiday keyword research, account structure, ad position and holiday-specific landing pages, I thought it would be beneficial to discuss Google’s recent improvements to their Product Ads, and why investing in Product Ads may be useful to you or your ecommerce clients this holiday … [Read more...] about Improved Google Product Ads – Just In Time for the Holidays!
Mobile PPC: Google Wallet, Quality Score & Speculation
Mobile search and expansion has been a hot topic throughout the year, and continues to pickup momentum. A recent study has revealed that 75% of users said mobile search makes their lives easier, 63% claimed that access to mobile search has changed the way they gather information, while 32% said they use mobile search more than search engines on their computers. When it comes to … [Read more...] about Mobile PPC: Google Wallet, Quality Score & Speculation
If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google’s new product local ads (currently in beta) are designed for mobile, the perfect place for local advertisers to reach their consumers. Mobiles phones can detect location (if the user opts in), so Google can easily match up nearby retailers with consumers. Google also matches up geo-qualified queries (the same way they do with desktop queries) to best meet the searchers … [Read more...] about If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
