A common request we hear from readers here in the PPC Hero office is "How can I easily match up which queries triggered which keyword?" Luckily for you, Google has been listening. They've made some recent improvements to the AdWords Interface that address this very problem. So how do you add this in to your own accounts? And what can you do with this information once it's … [Read more...] about How to Match Your Queries and Your Keywords
Search Results for: pivot table
Judging your PPC Ads by Analytics Metrics
I thought I’d write a quick blog post as I’ve been working on some ad test results this morning and wanted to share a quick set of techniques for judging winners without conversion data. Most of the time we talk about either click-through rate or conversion rate as the key way we judge our ads. Here at Hanapin we combine the two and use IUC – impressions until conversion – as … [Read more...] about Judging your PPC Ads by Analytics Metrics
3 Easy AdWords Scripts to Analyze Your Account: Part 1
AdWords Scripts are an oft-neglected feature for most of us in PPC. They’re squirreled away in the Bulk Operations interface, they require copious amounts of Javascript know-how to make, and can be incredibly intimidating for the coding novices among us. Luckily for us, the Internet (and Google in particular) is full of brilliant people capable of creating custom scripts that … [Read more...] about 3 Easy AdWords Scripts to Analyze Your Account: Part 1
Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Since many of our readers have been inquiring about what’s in store for this year’s Hero Conf event in Austin, and because registrations are already filling up our capacity in this popular location, I wanted to give you a quick update on what to expect at the industry’s best PPC marketing conference! From April 8-10, if you’re able to join us in Austin, these incredibly … [Read more...] about Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
For the final part of our January series – Things to test in your account in 2013 – I’m going to be diving into the wonderful world of the Google Display Network, or GDN for those of us who love pointless acronyms! Anyway, acronyms aside, there are plenty of things you want to be testing in your display campaigns this year. I’d wager that the majority of us in PPC land tend … [Read more...] about 11 Important Questions You Must Ask Yourself About Your Google Display Campaigns
AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
The holidays are often the busiest times of the year for those of us in PPC. Especially those poor, opportunistic, overworked souls with ecommerce accounts. So while you were out maximizing your ROAS, crushing your profit goals, pivoting tables, and gingerly sipping some eggnog, you might have missed a few features introduced in the AdWords interface that just might make your … [Read more...] about AdWords Gets Another Face Lift: SQR Keyword Columns and Bulk Editing
The Importance of Site Speed for PPC
There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few weeks I’ve been helping my clients look into their average page load time and see if we can discover any ways to speed things up as part of a general site audit and quality score review. The … [Read more...] about The Importance of Site Speed for PPC
PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
With the new year approaching, it's the perfect time to reminisce of 2012 and use the things we've learned throughout the holidays & into the new year. With a combined effort from the PPC Hero team we pulled the top 5 tips to get you through the holiday and into the new year. Enjoy these pointers from our PPC Heroes and your holiday season! “I find that it's crucial to … [Read more...] about PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
Lessons Learned in 2012: Three Tips to Understand Your Account
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Lessons Learned in 2012: Three Tips to Understand Your Account
Heroview – New and Unusual PPC Auditing Techniques
Stuck in your old PPC auditing routine? Mix things up with our feedback from "British Sam" (Sam Owen of Hanapin Marketing) as he discusses new and unusual PPC auditing techniques in this week's Heroview. __________________________________________ Welcome to today's Heroview everyone, real-time interviews featuring #PPC experts from around the industry! As a reminder, we'll … [Read more...] about Heroview – New and Unusual PPC Auditing Techniques
PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a total myth. One that I plan on bustin'! When you log in and see ad positions in 4s and 5s or lower, you think “ack! I’m buried on the side or on page 2! No one can even see me!” … [Read more...] about PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
Analyze Your Account in Minutes With Excel
This week, we've been focused on giving you all kinds of tips and tricks with Excel to help you build out your accounts. Kayla showed you how to use Excel to estimate new account performance. Sean showed you how you can use Excel to find the best budgets for your campaigns. Dave showed you some quick tips with Excel filters to quickly structure your keyword … [Read more...] about Analyze Your Account in Minutes With Excel
