When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use. Choosing Competitors I … [Read more...] about Cut Throat PPC: A Guide To Competitive Analysis
Search Results for: competitor tools
Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition
More about this Webinar Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you … [Read more...] about Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition
[Webinar Presentation] Cutting-Edge Tactics To Spy On Your PPC Competition
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad … [Read more...] about [Webinar Presentation] Cutting-Edge Tactics To Spy On Your PPC Competition
PPC Tips For The Software and Technology Industry
Series week continues as we assess PPC management across different industries. Today, Rachael dives into PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. The software and IT industry can be challenging in the PPC advertising space. Not only is your audience typically comprised of tech and internet savvy people, … [Read more...] about PPC Tips For The Software and Technology Industry
7 Questions To Ask A Prospective Pay Per Click Agency
When it comes time to find a new pay-per-click agency, there are questions that need to be asked. More importantly, the prospective agency should give intelligent and insightful answers that instill confidence. Below are seven questions that should be asked with their ideal responses. 1) Can You Explain Your Keyword Research Process? Ideal Response: Extensive keyword … [Read more...] about 7 Questions To Ask A Prospective Pay Per Click Agency
Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account. When you first launch a PPC account you will always have a list of keywords. It is crucial that you continue to find and develop new keywords so your account can grow and maximize impressions. There are 2 approaches to keyword development: 1) Proactive 2) Reactive. Whilst we would all love to be … [Read more...] about Get Proactive And Reactive With Your Keyword Research
The PPC Play Book
There are few things America loves more than Football. With football season approaching, I figured I would release a “PPC playbook” for lead generation. These top “plays” can increase the efficiency of your PPC performance, but always keep in mind that like in football, the same plays do not work for every team. I recommend implementing one play at a time, to measure … [Read more...] about The PPC Play Book
How To Turn Competitive Analysis Into Actionable PPC Gains
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu – The Art of War PPC Let’s face it – managing a PPC account doesn't happen in a vacuum. We tend to … [Read more...] about How To Turn Competitive Analysis Into Actionable PPC Gains
Bing Ads Announces Release of Top Movers Feature
Yesterday, Bing announced the release of a new feature: the Top Movers feature, very similar to what AdWords offers under the “Home” selection on their navigation bar. Bing’s official release reports that the new tool will help illuminate variations in clicks and spend, pick out campaigns and ad groups that are the greatest source of these variations, and even potentially … [Read more...] about Bing Ads Announces Release of Top Movers Feature
Advanced ABCs of PPC – Terminology & Strategies to Remember
In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Class is … [Read more...] about Advanced ABCs of PPC – Terminology & Strategies to Remember
4 Steps To Back To School Success
It's time again for series week at PPC Hero! This week's theme is "Back to School." Even though it's only July, school will be starting back up soon. Our authors will be sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss strategy with clients. We'll also hit on the education … [Read more...] about 4 Steps To Back To School Success
Understanding Causation and Correlation in Paid Search
As account managers we spend much of our time surrounded by data— percentages, rate stats, averages, raw numbers spilling around us like the cascading binary from The Matrix. And through sheer exposure to this sea of numerical information, we develop a foundational understanding of how PPC works. However, the data that surrounds us isn’t comprised only of results. It holds … [Read more...] about Understanding Causation and Correlation in Paid Search
