When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to make “future you” look like a genius with minimal effort. Keep track of your tangents Meetings can be an excellent petri dish for brainstorming. … [Read more...] about Tips for Building Expansion Proposals
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Video Remarketing: LinkedIn vs. YouTube
By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly 50% of internet users look for videos related to a product or service before visiting a store - Hubspot65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)52% of marketers say video is the type of … [Read more...] about Video Remarketing: LinkedIn vs. YouTube
Boosting Sales Consistently with the Right Product Video
Even today, people find it hard to trust online shopping. It makes sense, though: you can’t touch, try or test the product with your own hands. Not to mention that, all too often, you don’t get what you thought you would get. And is there anything more frustrating than that? Luckily, eCommerce marketers found a great solution to bridge the gap, foster trust, and prompt … [Read more...] about Boosting Sales Consistently with the Right Product Video
How To Merge PPC Data Across Platforms
“Data data everywhere, nor any report to view” Data comes in all shapes and sizes, from multiple platforms and in various formats. When it comes time to build a report or run an analysis, it oftentimes is very cumbersome to merge data sources. This post will describe common methods of PPC data aggregation. Combining Data In Google Sheets Perhaps the simplest method of … [Read more...] about How To Merge PPC Data Across Platforms
How To Set Up A Macro In Google Sheets
To Google Sheets! The cloud-based cause of, and solution to, all my work-related problems. It’s time again to bask in the glory of the macro. In my last post, How Excel Macros Save Digital Marketers Time, we discussed the various purposes and implementation methods of macros in Excel. In this post, we’ll be talking about the macro’s cooler, more modern brother, the Google … [Read more...] about How To Set Up A Macro In Google Sheets
3 Ways To Build Customer Loyalty During A Crisis
As we battle the current pandemic that is COVID-19, it’s important for marketers to keep their customers, or potential customers, at the forefront of their decision-making process. This might seem obvious so let me explain. When I say, “keep the customer at the forefront of the decision-making process,” it isn’t just about the “put the customer first” or “the customer … [Read more...] about 3 Ways To Build Customer Loyalty During A Crisis
How Data Science Can Improve PPC Performance
As machine learning and automation gain more of a stronghold in digital marketing, we need a way to analyse all the data we obtain. Data science does this by turning theories into tangible evidence. One data science term you might come across is big data. It refers to large and complex data sets used to identify trends and patterns that can help businesses make better, more … [Read more...] about How Data Science Can Improve PPC Performance
An Intro To Custom Reporting in Facebook Ads
Picture this: it’s the beginning of the month, you have a million different reports you need to compile for a million different accounts, and you’re short on time. Sound familiar? Okay so maybe you actually only need to pull a handful of reports. Well, today, I’ll walk you through the nifty feature that is Custom Reporting in Facebook Ads, and how you can use this tool to … [Read more...] about An Intro To Custom Reporting in Facebook Ads
The Top 50 Most Influential PPC Experts [2020]
Every year, PPC Hero releases The Top 25 Most Influential PPC Experts. We develop and share the Top 25 list to show our gratitude for those in our industry who continue to spend time and resources educating us and sharing insights to help us excel at our jobs. While you all anxiously await the Top 25 list (which will be released in a few weeks), we want to share the Top … [Read more...] about The Top 50 Most Influential PPC Experts [2020]
Boost Facebook E-commerce Results In 2 Steps
Let's get right down to it. There are a lot of ways you can go about advertising your ecom business in Facebook ads. Technically, there is no right answer for how to go about doing this. There are, however, several best practices and tips to use when setting up your audiences to build a clean and clear funnel so you know exactly where your advertising dollars are going. By … [Read more...] about Boost Facebook E-commerce Results In 2 Steps
Accounting for Future Performance in Paid Media
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t perfectly predict what comes next, it can be vital in preparing and setting realistic expectations. In this article, we’ll cover a few approaches that you can explore and build on. It’s worth noting that while there is … [Read more...] about Accounting for Future Performance in Paid Media
How To Build Scalable PPC Tools
As a PPC analyst, I have become more and more focused on tool development and reporting projects. However, as we continue to sign more clients, hire more Account Managers, and deal with more complex, large accounts, it becomes increasingly important to think about scalability with these projects. Now you might be wondering, what exactly does “scalability” mean? In this case, … [Read more...] about How To Build Scalable PPC Tools
