A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google marketplace when showing in the same auction. Today, we’ll discuss both how the analysis was conducted and how we used it to drive strategy. Pulling the Data: The Auction … [Read more...] about Performing Competitive Analysis – How to Stay Ahead of Your Competition
Search Results for: competitor tools
How To Do Keyword Research for Ecommerce Accounts
Ecommerce accounts are a beast all their own. Many PPC Account Managers deal strictly with one type of account, so if you get thrown an ecommerce account for the first time, you may be a little lost about where to start for keyword research. There are a lot of awesome ecommerce tools out there, like shopping campaigns, dynamic ads, etc. Sometimes, keywords can become a second … [Read more...] about How To Do Keyword Research for Ecommerce Accounts
How To Find and Easily Exploit PPC Advertising Opportunities In Foreign Languages and Global Markets
If there is one thing Google is good at, it’s making money. This is good news for you and me because Googles primary business is advertising, or helping businesses find and reach customers, so they invest very heavily in figuring out ways to get more people to advertise and existing advertisers to spend more money. They recently announced a whole bunch of new products within … [Read more...] about How To Find and Easily Exploit PPC Advertising Opportunities In Foreign Languages and Global Markets
Paid Search With Other Marketing Channels: When To Take Credit?
My job is paid search and because of that, it is often easy to believe that paid search works separate from other marketing initiatives. In my perfect paid search centric world, paid search is not affected by other channels good or bad. If something goes amazing, that’s me. If something goes bad in an account, that blame is unfortunately on me too. This keeps things simple: I … [Read more...] about Paid Search With Other Marketing Channels: When To Take Credit?
Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser when users are not signed in to Google. Previously, this security layer was only applied to ‘signed in’ users. Chrome is … [Read more...] about Google Analytics Loses Paid Search Queries: Time to Panic?
No CRO? No Problem: WordStream’s Landing Page Grader
There's a universal truth in PPC– if you have a terrible landing page, you're gonna have a bad time. Your ads could be stellar, your keywords laser-focused, and your bids perfectly calibrated against your competition... and none of it will matter if you can't turn your visitors in to customers. So what's the solution? Conversion Rate Optimization. We've written loads of … [Read more...] about No CRO? No Problem: WordStream’s Landing Page Grader
4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below I have listed 4 … [Read more...] about 4 Google Analytics Reports Every PPC Manager Should Use
Powerful and Practical Keynotes From the Biggest Names in PPC
Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to ad testing, marketing mastery to Big Data, expect actionable information and exceptional takeaways. Perfecting Landing Pages Bryan … [Read more...] about Powerful and Practical Keynotes From the Biggest Names in PPC
Learn More About The Competition With New Features in Google’s Auction Insights
When it comes to competitor analysis, there is no such thing as too much information. During our monthly training day this month, we had a discussion about competitor analysis and how (most) clients show an interest in what their competitors are doing. One tool that is used to measure performance against competitors is Auction insights reports in AdWords. While this report is … [Read more...] about Learn More About The Competition With New Features in Google’s Auction Insights
Is Your PPC Account Running On Autopilot?
Quite frequently over the last few months, I’ve had conversations with either prospective clients or account managers from other agencies who have expressed the same concern/issue – “I’m worried the account has gone stagnant.” My first response is always to refrain from assuming the worst, as it’s actually a little difficult (in my very humble opinion) these days to set it and … [Read more...] about Is Your PPC Account Running On Autopilot?
Avoid Making Things Worse With These 3 Easy Tips
This is a continuation of my series on my transition to the role of President at Hanapin. Originally I thought it would be 30 posts in 30 days but they got a bit redundant, boring, weren’t very widely read and I got really busy. I have 12 posts to go and hope to have them all done by the end of January (the 90-day mark). In the ~30 days since my last post Hanapin has changed … [Read more...] about Avoid Making Things Worse With These 3 Easy Tips
Find Quick Wins With AdWords’ New Opportunities Tab
Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system might suggest bumping up your budget. It may also offer more keywords similar to the ones you have in your account in order to get … [Read more...] about Find Quick Wins With AdWords’ New Opportunities Tab
