Before I had ever heard of Pay-Per-Click or Paid Search, I was completely unaware of how it was determined which ads or search results would appear on a page. Now, over four years later, I have a solid understanding of how search results are populated, ads are shown, how display ads follow me around, and so much more. It’s the wonderful world of Digital Marketing led by Google, … [Read more...] about How Google Determines Which Ads To Serve
Search Results for: ecommerce
An Overview On Pinterest Audience Targeting
It is getting harder and harder to ignore Pinterest, especially if you’re in the ecommerce business. Pinterest has been growing steadily every year and user engagement is skyrocketing thanks to Pinterest’s devotion to user feedback that has led to consistent innovation and improvement of the platform. Pinterest’s interface for ads has also steadily improved, offering refined … [Read more...] about An Overview On Pinterest Audience Targeting
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
This post is shared with you from Stefan Stopper, Account Strategist at Smarter Ecommerce (@smec), and speaker at Hero Conf London. In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to … [Read more...] about How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
New Research! The State of PPC
The State of PPC is a survey conducted every year by our team at Hanapin Marketing. We collect anonymous, industry-forecasting opinions from marketers in the digital ad space. It serves as a resource, guide, and predictive analysis of the industry’s general attitude, plans, and outlook for the next year. This year, over 400 marketers from both brands and agencies filled … [Read more...] about New Research! The State of PPC
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
You may have a client, or you may be a client, asking the question, should we spend more on branded or non-branded terms? Like anything in PPC, it depends on the industry, the type of product/service, what your competitors are doing, how your PPC account is currently set up, etc. Having worked with a variety of clients, I have seen a wide range of strategies. Two opposing … [Read more...] about The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Are Coupons and Promotions Worth Your Time?
Who doesn’t love a good sale? You see a commercial, receive a mail-flyer, or an email and it immediately catches your attention when something is said to be “on-sale”. While these methods are still going strong, coupons and promotions in the digital realm are as well. Personally, I am more apt to view and research a product that has any type of sale language than I am a product … [Read more...] about Are Coupons and Promotions Worth Your Time?
Why You Should Test Target ROAS Bidding for Shopping Campaigns
For many Ecommerce businesses, AdWords shopping campaigns can make up a large share of PPC traffic, and often a significant proportion of overall revenue. The importance of these campaigns can sometimes provoke paralysis on the part of digital marketing managers; it’s easy to adopt the attitude of “if it’s not broke, don’t fix it” when the prospect of even a small dip in … [Read more...] about Why You Should Test Target ROAS Bidding for Shopping Campaigns
Spend Smarter: Identifying Account Opportunities
Budgeting can be a tricky thing. Oftentimes we run into one of the following situations: Performance has been steady, but we’re limited in what we can spend. Wow we want to grow the account. The client comes to us asking if we could spend more, if so, how much more? What will the outcome be? The client comes to us saying that they have additional $X to spend, but their … [Read more...] about Spend Smarter: Identifying Account Opportunities
How to Supercharge Your Google Shopping Ads
Running a successful Google Shopping campaign isn’t rocket science, but there’s definitely an art to it. Whenever I get asked to audit an account, the same issues or areas for improvement come up time and time again. So, I’ve put together this article to tackle some of those common problems and help you get the most out of your Google Shopping ad campaigns. The first thing to … [Read more...] about How to Supercharge Your Google Shopping Ads
The Lowdown on Display Select Keywords
When you think of keyword research or keyword optimizations, your mind automatically thinks about Paid Search. An underutilized way to use keywords is also to include keywords in your Display campaigns. This is called Display Select Keywords and they are an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent and likely hood to … [Read more...] about The Lowdown on Display Select Keywords
AdWords Interface Updating By End of 2018
As I write this, Sarah McLachlan’s “I Will Remember You” is quietly playing in the background, as Google just announced big “Changes” coming our way. By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience. This is the end of an era and I say “Bring on the Wonder”. For the few who may not have noticed the ‘Try the Faster AdWords’ button in … [Read more...] about AdWords Interface Updating By End of 2018
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology