In this monthly post, we bring you the latest from all of the major platforms. General What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it's essential to address COVID-19 and its impacts on the industry. The resources below were compiled from a recent Hanapin/Brainlabs email blast, and are an excellent source of industry trends, strategic … [Read more...] about March Updates to Paid Advertising Platforms
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Nominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. This year will not be different! The purpose of this list is to highlight those who have dedicated their time, energy, and expertise over the last year to empower the rest of us to excel at our jobs. And right now, amidst the uncertainty, is as good of a time as ever to celebrate those … [Read more...] about Nominate The Paid Media Experts Who Have Been Influential In Your Career
PPC Things Happen. React Wisely.
There will be times when your business or clients will be affected by seasonality or current events. When these situations happen it’s important to take immediate action to limit any negative impact. Below are three quick actions I take whenever large events occur that affect account performance. 1. Reassess your budgets and creative Typically, when current events or … [Read more...] about PPC Things Happen. React Wisely.
Video Content to Increase Conversions and Promote Your Brand
Videos offer a direct and effective way to speak to your audience that no other medium can match. If you have a brand or company looking to engage audiences and motivate them into action, then rest assured that video is the most reliable type of content available. However, some videos work better than others depending on your marketing objectives. And, as any skilled video … [Read more...] about Video Content to Increase Conversions and Promote Your Brand
Hero Conf Austin Keynote Announcement!!
In case you missed the news... Ogilvy's Dan Bennett will kick off Hero Conf Austin! Dan co-leads the behavioral science practice within Ogilvy Consulting London and is a practitioner, speaker, and writer on the creative application of behavioral science to the stickiest challenges for some of the largest brands in the world. Dan will share the surprising science … [Read more...] about Hero Conf Austin Keynote Announcement!!
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures. Sort out the details before pulling data Gathering data can be time-consuming, and you don’t want to have to do it twice. Before … [Read more...] about Tips for Easier PPC Analysis
How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent. But before we have a look at how Python can boost your PPC performance, we need to outline what the language is all about. What … [Read more...] about How Learning Python Can Improve Your PPC Campaigns
7 Facebook Video Advertising Benefits For eCommerce Businesses
Any type of eCommerce business needs to have a strong emphasis on digital marketing in order to get the desired success in the competitive marketplace. Knowing about the massive use of social media platforms and the wide opportunities to promote your business, all-powerful digital marketing agencies give much importance to it. Social media has become a strong platform to … [Read more...] about 7 Facebook Video Advertising Benefits For eCommerce Businesses
How to Scale Tags: Example Google Analytics Properties via GTM
My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice is broken so let's do this thing. Friendly reminder I am big fan of not re-inventing the wheel, I am big fan of studying wheel's and attempting to … [Read more...] about How to Scale Tags: Example Google Analytics Properties via GTM
[Hero Academy Video] How and When to Use Negative Keywords
In PPC, you eventually get limited on what you can do with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. Since you likely don’t want to waste spend, what do you do to prevent your ads from showing for these searches? You use negative keywords. Negative keywords are the keywords you add into your … [Read more...] about [Hero Academy Video] How and When to Use Negative Keywords
The Beginner’s Guide To Setting Up A Google Ads Account
01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
Hero Conf Is As Legit As People Say It Is – See For Yourself
We’re serious about paid advertising and all of the learnings at Hero Conf. But that doesn’t mean we can’t have a good time, too, right? Of course, we’re biased - but here’s what other people had to say about Hero Conf Philly last spring. We are so grateful for all the positive feedback our attendees share with their friends on social media after each … [Read more...] about Hero Conf Is As Legit As People Say It Is – See For Yourself
