I work with a brand that has a large presence on social media but is always looking for new ways to acquire new customers and expand their reach on Google. Since they regularly use Facebook, we have access to lots of creative assets. We have dabbled in some display advertising before, but they were looking for something new to try. The solution? Discovery … [Read more...] about Discovery Ads for New Customer Acquisition
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How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. They do better because something that moves in the feed will certainly attract more attention than a still image. And you also get to share more information and convince people to check out your landing page. This can be vital … [Read more...] about How To Create Facebook Video Ads
When Should You Use Google’s Conversion Action Sets?
When a customer completes an action on your website that you’ve identified as valuable, you call it a conversion. Conversions could be phone calls, content downloads, form fills, transactions, etc. Within Google Ads, you have the ability to create as many “conversions” as you deem necessary for your business. But how do you align each conversion type with its respective … [Read more...] about When Should You Use Google’s Conversion Action Sets?
Preventing and Navigating Google Merchant Center Suspensions
Receiving an email from Google alerting you that your Merchant Center has been suspended is a worst-case scenario for any advertiser utilizing shopping campaigns to promote and sell their products. All campaigns immediately cease delivering and will remain in this state until the Merchant Center is reinstated. Navigating Merchant Center suspensions can be confusing and … [Read more...] about Preventing and Navigating Google Merchant Center Suspensions
Evaluation and Insights on LinkedIn Message Ads (InMail)
Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer - the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it's the term you’re all … [Read more...] about Evaluation and Insights on LinkedIn Message Ads (InMail)
Adjust Your Small Business Strategy With Google Analytics
Do you work with/for a small business that’s struggling with low-funnel ads? Look no further! Use Google Analytics to redefine your goals to make data-driven, informed decisions. One of my former clients sold exclusive, high-end items. Their business model was incredibly unique as their online shop was only open a few times a year. During times they weren’t open, they built … [Read more...] about Adjust Your Small Business Strategy With Google Analytics
Google Unpaid Shopping Traffic – Early Results
What are free product listings on Google? Google Ads announced last month that unpaid shopping product listings would begin rolling out, featuring non-ad based product listings on Google’s Search and Shopping SERPs. With this update, paid product listings will continue to be served at the top and bottom of Search and Shopping results pages, but unpaid listings … [Read more...] about Google Unpaid Shopping Traffic – Early Results
How To Set Up A Macro In Google Sheets
To Google Sheets! The cloud-based cause of, and solution to, all my work-related problems. It’s time again to bask in the glory of the macro. In my last post, How Excel Macros Save Digital Marketers Time, we discussed the various purposes and implementation methods of macros in Excel. In this post, we’ll be talking about the macro’s cooler, more modern brother, the Google … [Read more...] about How To Set Up A Macro In Google Sheets
Audit Google Display Placements Like a Boss
Auditing your display campaign is something that when I started out in the PPC world, I had no idea why or what to do. “It’s getting tons of impressions! Why stop the campaign from doing it’s thing? Don't we want to get our brand out there?” Now I’m a seasoned newbie and understand the importance of being diligent on display campaigns and that auditing is my very best friend in … [Read more...] about Audit Google Display Placements Like a Boss
When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
These past few weeks have prompted many firsts for even the most seasoned digital advertisers. Be it challenging questions from clients/bosses, head-scratchers within accounts, new working conditions, etc - our day-to-day PPC activities have been turned upside down. While there is a ton of content on the “do’s and don’ts” of advertising during this pandemic, I haven’t noticed … [Read more...] about When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
How To Double Relevant Google Shopping Volume in 5 Steps
Have you had trouble capturing enough targeted volume via Google Shopping to make it a meaningful revenue source? You have a limited number of characters to play with in your product feed titles, so when you do pick a keyword or two to feature, it will be at the expense of many others. Keyword stuffing your shopping feed certainly isn’t a viable option, but wouldn’t it be nice … [Read more...] about How To Double Relevant Google Shopping Volume in 5 Steps
PPC Audiences: What Are They and How Does Google Determine Them?
If you’ve found your way to this blog post, you’re likely like me in the sense that you’re curious about Google’s audiences and how they’re created. The exact algorithm which Google uses to create audience lists is a heavily guarded secret, much like the recipe of Coca-Cola and Colonel Sander’s Original KFC recipe. Personally, I’m fascinated by the fact that Google can take … [Read more...] about PPC Audiences: What Are They and How Does Google Determine Them?