John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his … [Read more...] about “Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
Search Results for: google shopping
3 Ways Custom Labels Improve Product Ads ROI
When you're looking to improve results for Google Shopping campaigns, custom labels are a great feature to use because they can help you get more clicks for the products that deliver the best results, either through better bidding or better account structure. Based on my first-hand experience at Optmyzr and some interesting tidbits I picked up by talking to others, I’d like to … [Read more...] about 3 Ways Custom Labels Improve Product Ads ROI
Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at peak performance, you’re leaving money on the table. Good news? There’s still time to turbocharge your feed, lock in those offers, and make this … [Read more...] about Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
Following her talk at this year’s Brighton SEO, Freelance Consultant Cathryn Stormont. shares her top 5 tips on how to make a success of Performance Max for lead generation. There are many success stories telling how Performance Max campaigns have helped ecommerce businesses drive sales, especially from Google shopping. For lead generation it can be a completely different … [Read more...] about PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
SGE and PPC – What Might The Future Look Like?
Over the past month the digital marketing industry has been alight with discussion of how SGE may impact Google search results. While SGE is still very much in testing, the nature of the interface and its physical appearance have caused advertisers to think about the impact it could have on potential revenues, and what the future might look like for them in the event of a … [Read more...] about SGE and PPC – What Might The Future Look Like?
Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
What’s the difference between Performance Max and Performance Max for Retail?
Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for online sales with a product feed. A rose by any other name might still smell as sweet. But even as they’ve stayed the same species how do these two roses within Google Ads’ garden differ? Performance … [Read more...] about What’s the difference between Performance Max and Performance Max for Retail?
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
What Pride & Prejudice Taught Me About Automation
“In vain I have struggled. It will not do. My feelings will not be repressed. You must allow me to tell you how ardently I admire and love automation. Too much? Any Pride and Prejudice fans? I think Mr. Darcy’s feelings towards Elizabeth are in alignment with how I feel toward automation, however exaggerated and hyperbolic that may be. Truly, the success I … [Read more...] about What Pride & Prejudice Taught Me About Automation
Maximizing eCommerce and Performance Marketing Activity
The pandemic and resulting consumer behavior changes have led to a new era of eCommerce, with people around the world increasing their reliance on online shopping and brands investing far more money and attention in direct-to-consumer activity. It’s thought that 78% of D2C brands have increased their marketing budget over the past few years compared to only 60% of traditional … [Read more...] about Maximizing eCommerce and Performance Marketing Activity
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there. Since then, Amazon Ads has caught up on both Meta and Google. The advertising revenue of Amazon … [Read more...] about Retail Search is the New PPC
9 PPC Strategies You’ll Learn at Hero Conf London 2022
For over a decade now, Hero Conf has been considered the Holy Grail of PPC conferences. With 44 sessions, led by 40+ Paid Search Experts over two full days, this experience is guaranteed to give you the push you need to optimize the way you manage your accounts and reach your desired results. After successfully completing Hero Conf Austin 2022, our most awaited return to … [Read more...] about 9 PPC Strategies You’ll Learn at Hero Conf London 2022
