Every month on the third Wednesday at Hanapin Marketing we have a training day where we each participate in running sessions to help train the team and keep the balance of knowledge in the industry across the company. This past Wednesday the team debated utilizing "Top vs Other" data rather than Average Position when making bid changes. What's Wrong with Average … [Read more...] about Using Top vs Other Rather Than Average Position for Bidding
Search Results for: google ads
Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
This is the fourth in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the previous … [Read more...] about Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
Best Sources And Techniques For Identifying Great Talent
This is the second in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the first post in … [Read more...] about Best Sources And Techniques For Identifying Great Talent
Road Trip: How a Small Agency Funds SEM Conferences
Ah, SEM conferences. Knowledge sharing. Inside jokes. Epic after-parties. There’s nothing like working in SEM to fill you with a paranoid frenzy about staying on top of the latest trends, reading the latest posts, or, if you’re that good, writing them yourself. And there’s no catharsis like an SEM conference, a chance to share achievements in Excel’s Index/Match and landing … [Read more...] about Road Trip: How a Small Agency Funds SEM Conferences
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
3 Easy AdWords Reports You Might Not Be Using
Google AdWords is a veritable sea of data, and to the fledgling PPC professional, sometimes it can seem like you’re treading water. The surface level metrics— clicks, impressions, CPC, CPA— are the lifesavers. All that other stuff can be daunting. But once you begin to know your way around the AdWords interface, there are a lot of very simple, very informative reports you … [Read more...] about 3 Easy AdWords Reports You Might Not Be Using
Review Extensions: AdWords’ Mythical Monster
There was once an ad extension that promised to improve your account health with better relevance, trust, and even engagement. Review extensions had rolled out, and all you had to do was complete a form such as this and all would fall into place. But it didn’t happen that easily, did it? No. In fact, there many out there still trying to get review extensions approved, … [Read more...] about Review Extensions: AdWords’ Mythical Monster
Using Auction Competitors To Tell a Business Story
Are we seeking out as much volume from paid search as we should be? Why is cost per click and cost per acquisition increasing? At what point are we just spending more money for the same number of sales? Everyone is telling me that competition has increased. Where’s the proof? How do I know you don’t just have a bad bidding strategy? These are common questions that I … [Read more...] about Using Auction Competitors To Tell a Business Story
Better Compare Your Search Term Coverage To The Competition
This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers. With this update, to find new keyword ideas you can review your relative ad impression share compared to the top five market leaders across all your generated … [Read more...] about Better Compare Your Search Term Coverage To The Competition
Taking A Look At The New AdWords Fundamentals Exam
Recently, Carrie Albright, Senior Account Manager at Hanapin Marketing, wrote the post Putting “Fun” Back In The AdWords Fundamentals Exam. Since then there’s been some pretty major changes in both the exam and learning material. All of the advice that Carrie gave still stands, but the exam and training information is now different. So put your feet up, grab yourself a cuppa … [Read more...] about Taking A Look At The New AdWords Fundamentals Exam
3 Ways To Decrease CPA Without Tanking Volume
In an industry like PPC, the results of marketing campaigns are right there in front of you and for everyone to see. There’s nowhere to hide in terms of performance, and we are judged on these bottom line numbers. While many of these front-end metrics (CTR, CPC, Avg. Position, etc.) lead to better overall performance on the back-end, CPA (cost per acquisition) and profit, when … [Read more...] about 3 Ways To Decrease CPA Without Tanking Volume
8 Hero Conf Sessions our Staff Can’t Wait to See!
PPC Heroes, Hero Conf 2015 is only 3.5 weeks away. Have you seen the incredible agenda? As we’ve put the finishing touches on the conference schedule, our staff has been raving about some sessions they’re really excited to see. Although we know all the content will be world-class, here are 8 sessions we’re really pumped to see: 1. Building Revenue Generating Social PPC – … [Read more...] about 8 Hero Conf Sessions our Staff Can’t Wait to See!