Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across Search, Maps, YouTube, and the Display Network, you simply add a few lines of text and let Google do the rest. This overview will include what requirements are needed before being able to run these campaigns and how … [Read more...] about Google Local Campaigns How-To
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Amazon & Google: Affects Of COVID-19 On Digital Marketing
My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it can’t more apparent that this isn’t true. We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being. Amazon We are already seeing the … [Read more...] about Amazon & Google: Affects Of COVID-19 On Digital Marketing
Why An Omnichannel Strategy Is The Key To Facebook Ads Success
“I see it. I like it. I want it. I got it”. These lyrics from Ariana Grande’s 7 Rings may have topped the charts, but the customer journey is beyond outdated. Customers very rarely see something and immediately go to the checkout. The reality is a little more complicated. Customers might see something they like on a billboard. Research it on a … [Read more...] about Why An Omnichannel Strategy Is The Key To Facebook Ads Success
How to Use Creative Sets to Make the Most of Your Apple Search Ads
Creative Sets as an alternative to A/B testing and useful tool for improving the conversion rate on the App Store. Running Apple Search Ads campaigns is one of the most reliable ways to gain the best results on the App Store, unlock the potential of your app and improve the conversion rate. Just like mobile A/B testing is. But what if you could combine both methods, all … [Read more...] about How to Use Creative Sets to Make the Most of Your Apple Search Ads
Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh meeds” as a shorthand for Social Media. I’m sure you’ve heard someone refer to a presentation as a “preso.” Go ahead and eye-roll at that for a second. I know that this gutting of language is performative and tongue-in-cheek, but my cranky, … [Read more...] about Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
Programmatic Guide: Google Display & Video 360
If you’re interested in expanding your digital marketing efforts in 2020, programmatic display is a great option to increase branded traffic. According to the 2019 State of PPC Survey, 55% of marketers say that their PPC Budget is bigger than the previous year, but only 27% denote programmatic as part of their current marketing mix. Expanding to new platforms can be … [Read more...] about Programmatic Guide: Google Display & Video 360
How to Scale Tags: Example Google Analytics Properties via GTM
My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice is broken so let's do this thing. Friendly reminder I am big fan of not re-inventing the wheel, I am big fan of studying wheel's and attempting to … [Read more...] about How to Scale Tags: Example Google Analytics Properties via GTM
Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event! Kicking off the event at 11am EST will be a panel with Hanapin's President Jeff Allen, Microsoft Evangelist and well-known speaker Purna Virji, and Google's Agency Business Development Manager, Drew Whang. The three will discuss what's happening in the … [Read more...] about Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are concerned about, excited for, or planning to test? Our team is constantly talking about what's next, so we thought, "hey, why don't we share their conversations with the world?" Enter: vlogs on PPC Hero! In this … [Read more...] about Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
YouTube Look Back: Video Ads For All in 2020
According to 2019's State of PPC, 46% of marketers said they would spend more on YouTube ads within the next year. In 2018, that number was 38%. From that, we can assume that advertisers find YouTube to be either: More measurable in terms of their KPI'sMore accessible in terms of ad creativeNeither more measurable or accessible, but they just "have to be there" because it's … [Read more...] about YouTube Look Back: Video Ads For All in 2020
[Hero Academy Video] Quora Lead Form Ads
Quora is the world’s largest knowledge sharing platform with over 300 million monthly unique visitors. With 75% of users accessing Quora via their mobile phones, their new Lead Gen Forms allow users to securely share their contact information with businesses without the hassle of leaving Quora. They can instantly get the information they want, and your business generates a … [Read more...] about [Hero Academy Video] Quora Lead Form Ads
[Hero Academy Video] YouTube Lead Form Ads
One of Google’s most recent YouTube expansions is YouTube for Action. YouTube for Action allows you to reach your audiences using intent signals on YouTube. And now, you can drive conversions with new ad formats optimized for action, like Lead Form Ads. YouTube Lead Form Ads drive leads via in-line form submissions, meaning the user no longer has to navigate off of YouTube in … [Read more...] about [Hero Academy Video] YouTube Lead Form Ads