Google recently announced that beginning on 10/15, mobile ads have the potential to show your ad extensions instead of description line two. Our own Kevin Klein wrote a piece explaining how this update will impact mobile ad creation moving forward. We now want to look at this update in the context of overall mobile strategy. Gone are the days where mobile PPC is an … [Read more...] about Prepare For The Impending Mobile Ad Update
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The Impact of Campaign Structure on Bid Management – Part I
As an Ad Tech software company providing automated bidding & campaign management solutions, we are frequently responding to advertisers who are concerned that mysterious bidding algorithms are not optimizing their bids appropriately. When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are … [Read more...] about The Impact of Campaign Structure on Bid Management – Part I
10 Reasons You Will Save Time and Money with DoubleClick Search
DoubleClick Search (DS3) is a powerful bid management tool that offers a cross channel view of your paid search campaigns. The platform will save you time and money, as it promotes integrated channel management. Most importantly, once you start using the tool you too will love the speed in which you can manage multiple paid search publisher accounts all in one place. Here … [Read more...] about 10 Reasons You Will Save Time and Money with DoubleClick Search
Mobile PPC Advertising When You Don’t Have A Mobile Website
The whole world is going mobile…. except for your company. While the rest of the world uses their mobile devices any time they have a free moment, you ask your users to wait until they are back home to hop on their computers to find the information they want. Whether they are in line at Starbucks or sitting on the subway, potential customers are accessing the Internet on … [Read more...] about Mobile PPC Advertising When You Don’t Have A Mobile Website
Morning Clicks: Today’s Best Marketers, Brad Pitt, iPhones, and more.
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Don't panic when the second description line on your mobile ads begin to disappear. [Inside AdWords, PPC Hero] Opt your shopping campaigns into … [Read more...] about Morning Clicks: Today’s Best Marketers, Brad Pitt, iPhones, and more.
Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
Once goals have been defined, budgeting and measurement plans have been established, and its been decided what strategies and tactics are going to be implemented, the next question is who will manage the PPC program? There are 3 ways to manage PPC programs: In-House Management Employ an Agency Combination of In-House and Agency (Hybrid approach) Let’s now take a … [Read more...] about Who’s Managing Your PPC? Pros and Con’s of In-House and Agency
Fast Track To Crushing the Advanced Search Exam
Last month I provided my guide to acing the Advanced Display Exam, and the time has come for the next round: Advanced Search. Now, we’ve covered the Fundamentals and in all truth, the Search exam is a lot like it. The main differences and content that will catapult you into your Advanced status are now at your fingertips. Whether you’re taking your first stab at the Advanced … [Read more...] about Fast Track To Crushing the Advanced Search Exam
Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account. When you first launch a PPC account you will always have a list of keywords. It is crucial that you continue to find and develop new keywords so your account can grow and maximize impressions. There are 2 approaches to keyword development: 1) Proactive 2) Reactive. Whilst we would all love to be … [Read more...] about Get Proactive And Reactive With Your Keyword Research
Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google's new AdWords policy will finally be in effect this month. What differences will we see? [Search Engine Land] Speaking of difference-makers … [Read more...] about Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
How Callout Extensions Helped Increase CTR by 221%
Google announced last week the rollout of callout extensions. More real estate on the SERP for everyone! Your PPC dreams have come true…well maybe not entirely because we still can’t segment tablets, but still, this feature is pretty sweet and a nice addition to the ad extension family. But, do they work? We have been running callout extensions in beta for a few eCommerce … [Read more...] about How Callout Extensions Helped Increase CTR by 221%
What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Let's explore a couple questions you should ask or consider when building out a pay-per-click program. Question #1: What are my goals? One of the most important questions to ask as a paid … [Read more...] about What To Ask When Building Your PPC Program
4 Benefits of an AdWords My Client Center (MCC)
Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook is utilize the basic tools available … [Read more...] about 4 Benefits of an AdWords My Client Center (MCC)