There are many optimizations to be made in the daily life of account management. In Google AdWords and Bing Ads, specifically, you have a wide selection of bid adjustments, budget changes, and settings revisions to choose from. But one of the most significant and potentially impactful is that of the search term report. Your search term report, formerly the Search Query … [Read more...] about Use These 2 Excel Tools To Find Your Next Keyword Target
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10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
Google’s Search Rater Guide Shares How Google Ranks Websites
On November 12th of this year, Google published a 160-page comprehensive guide used to train search raters at Google. This guide is by far the most complete list of instructions that Google has ever openly published outlining how websites are rated. Before we dive in, it is important to explain the purpose of this document. Google uses actual human beings, not an algorithm … [Read more...] about Google’s Search Rater Guide Shares How Google Ranks Websites
How To Onboard New Clients In 4 Steps
I spend a ton of time leading the onboarding of new clients. Onboarding new clients can be both exciting and scary at the same time. Adding a new client and the revenue that’s associated with it is always the fun part. However, reality sets in pretty quickly. Questions like: Who's going to manage the account? How complex is the client's business? Is PPC meeting … [Read more...] about How To Onboard New Clients In 4 Steps
5 Things You Can Do Today To Improve Account Performance
In the PPC world, things are constantly changing. With new products and features being introduced all the time, there’s a possibility that something can be missed or that something we intended to do has fallen through the cracks. For this reason, it’s important to periodically take the time to look through your accounts and ensure that you’re doing everything necessary for … [Read more...] about 5 Things You Can Do Today To Improve Account Performance
How To Integrate Structured Snippets Into Your Account
You’ve probably heard by now that there’s a new ad extension in town – structured snippets. Perhaps you’ve had some time to experiment with them, or perhaps you haven’t. With it being an avenue for some additional real estate on Google’s search results pages, it’s certainly worth investigating. Below, I’ll walk you through structured snippets, explain what they are and how you … [Read more...] about How To Integrate Structured Snippets Into Your Account
6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides. Though many online advertisers are sharpening their toolkits to prepare for the weekend, too often, I find that ecommerce marketers … [Read more...] about 6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Trust-Based PPC Marketing
Do you remember Domino’s Pizza before 2009? If not, I don’t blame you. Their stock hit an all-time low in 2008, and a YouTube video showing employees doing disgusting things with the food left the company’s image at an all-time low. It was a wake-up call for the company to make a change in both product and branding. How did this move help Domino’s get back to a positive … [Read more...] about Trust-Based PPC Marketing
8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
As account managers, doing the actual PPC work is only part of our job. While the tactical side is imperative, we must also effectively communicate with clients in order to produce better results and mutually grow accounts. The combination of great work and stellar client relations yields happy clients. In this post, we'll look at 8 easy to implement tactics that you can employ … [Read more...] about 8 Ridiculously Easy Tactics You Can Implement Today For Better Client Relations
Lower Their Risk To Increase Your Conversions
If you could pay your bills in clicks you would be rich. But you can’t.... and for that reason your current PPC campaign is failing. Looking at your data you see that users do type in your keywords, do click on your ads, and do go to your landing page. Then, for reasons you don’t completely understand these users just vanish. You know you need these users to fill out … [Read more...] about Lower Their Risk To Increase Your Conversions
12 Ways Google AdWords Drives PPC Managers Crazy
Editor’s Note: This article is the final post as part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from SEO, copywriting and PPC Specialist, Emma McHale (@EmmaMcHal). I love PPC and … [Read more...] about 12 Ways Google AdWords Drives PPC Managers Crazy
8 Good Reasons To Bid On Your Pure Brand Keywords
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Anthony Pearce (@PearceAnthony), PPC Lead at Swoon Editions. Anyone working in PPC will, at … [Read more...] about 8 Good Reasons To Bid On Your Pure Brand Keywords
