By now you’ve most likely heard of Google’s latest SEO algorithm update, aptly nicknamed Mobilegeddon by the SEM industry. Website mobile-friendliness will now be a ranking signal within the organic results. This update shouldn’t come as a surprise as Google has been putting more emphasis on mobile over the last few years. The fascinating part is what this update means for the … [Read more...] about How Mobilegeddon Impacts Paid Search
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Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
This is the fourth in a series of five blog posts about how to grow your agency. Jeff Allen and I are hosting Agency Growth workshops in Portland and London. Learn all about how we've grown Hanapin from a $2000 investment to an Inc 5000 company and an Indiana Best Places to Work honoree. For more info, read the About page and our FAQ. Make sure to check out the previous … [Read more...] about Should You Specialize To Grow Your Agency? And, An Introduction To VINS.
8 Hero Conf Sessions our Staff Can’t Wait to See!
PPC Heroes, Hero Conf 2015 is only 3.5 weeks away. Have you seen the incredible agenda? As we’ve put the finishing touches on the conference schedule, our staff has been raving about some sessions they’re really excited to see. Although we know all the content will be world-class, here are 8 sessions we’re really pumped to see: 1. Building Revenue Generating Social PPC – … [Read more...] about 8 Hero Conf Sessions our Staff Can’t Wait to See!
5 Tricks To Make Your Pay Per Click Profitable This Year
With keywords and ad placements growing ever more competitive, it’s important that you’re making full use of every paid search option that’s available and relevant to your business, as well as ensuring that your basic account structure and targeting is fail-proof. So now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are … [Read more...] about 5 Tricks To Make Your Pay Per Click Profitable This Year
Streamline How You Write Promotional Ad Copy
Ad copy should generally be refreshed every 4 – 6 weeks, however, some clients run promotions on a regular basis. In order to improve click-thru-rate (CTR) and conversions, we naturally want to emphasize these promotions in our ads. The challenge is that creating these ads can be time consuming, especially if promotions are updated weekly. Once the promotion is complete, these … [Read more...] about Streamline How You Write Promotional Ad Copy
Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
At some point while managing your PPC program you may be faced with this problem – you need more revenue and/or conversions NOW! It’s not a terrible problem to have. In fact, your program is probably performing so well that you are expected to just throw more money at your PPC, press the magic button, and viola – greater activity at the same ROI or CPA! Wouldn’t it be great … [Read more...] about Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
Give Your Product Feed The Attention It Deserves
At this point, any ecommerce advertisers who aren’t running Google Shopping campaigns (or have at least tried them) are being left in the dust. According to RKG’s Q4 2014 Digital Marketing Report, Shopping ads drove 51% more clicks and 45% greater ad spend year over year. Take Shopping management a step further and you have the upload and optimization of the product feed. For … [Read more...] about Give Your Product Feed The Attention It Deserves
A Step-By-Step Introduction to Amazon Product Ads
There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water's edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life. *Note, this image was provided by the author and was … [Read more...] about A Step-By-Step Introduction to Amazon Product Ads
Creating A Full Funnel Marketing Strategy With AdWords
I find that the more I learn about SEM, the more I realize I don’t know. There are many layers of sophistication that we can build into our campaigns and targeting to increase performance. The days of matching a relevant keyword with a relevant add and landing page and thinking you are done are behind us. It’s time to get more sophisticated about our targeting and audience … [Read more...] about Creating A Full Funnel Marketing Strategy With AdWords
Reassessing My 2014 PPC Suggestions And Looking To 2015
2014 has been an amazing year in paid search. AdWords and Bing Ads made some great strides with their features and interfaces (my personal favorite being AdWords ad customizers). Social platforms began experimenting with new features, including Twitter allowing the ability to make purchases directly from the interface. Finally, and maybe most importantly, the PPC community … [Read more...] about Reassessing My 2014 PPC Suggestions And Looking To 2015
Moving Beyond Keyword Targeting In 2015
Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features in 2015 to follow … [Read more...] about Moving Beyond Keyword Targeting In 2015
The Best eCommerce Advice You’ve Ever Heard
Will be at Hero Conf eCommerce Summit in January! Find the PPC Content You Need, from Names You Know At Hero Conf, you’ve come to expect unique, actionable information - quick wins and long-term plans alike. Hero Conf eCommerce Summit, January 22-23 in sun-soaked Miami will provide the depth and breadth of PPC content you anticipate, in a location sure to help you unwind from … [Read more...] about The Best eCommerce Advice You’ve Ever Heard
