This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. -------------------------------------------------- This is a three-part series that helps you identify the areas of optimization during the first month of your Google AdWords … [Read more...] about The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 2
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Breaking the ‘Bad Conference’ Mold with Hero Conf
With our last early bird discount-pricing deadline ending this Friday (February 8th) the PPC Hero team wants to make sure you know all the facts about what to expect when it comes to attending Hero Conf! For those of you who have missed it, Hero Conf 2013 will be taking place in Austin, TX on April 8-10. It’s a 3-day event this year, up from 2 last year, and will include two … [Read more...] about Breaking the ‘Bad Conference’ Mold with Hero Conf
Measuring & Improving Lost Impression Share
With impression share reporting changing a bit this week, there’s no better time than now to revisit the ins and outs of the metric and how it works! Odds are pretty good that your PPC accounts are not reaching their entire potential audience, but how do you know how much you’re missing? More important than that, how do you increase the pool you’re reaching? The key here is … [Read more...] about Measuring & Improving Lost Impression Share
2 Display Tactics To Increase Sales Volume For Direct Response
Display is a big, scary ocean of impressions. Like this: For an account that's measured on direct response, and probably ROAS: that's terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to find your conversions while maintaining ROAS? Here's three tactics for your Display efforts that will help! 1. Dynamic Display … [Read more...] about 2 Display Tactics To Increase Sales Volume For Direct Response
8 New Cutting Edge PPC techniques for 2013 Webinar Recording
Get a sneak peek at Hero Conf 2013 with speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough as they reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes know all the ins and outs of PPC. Allen & Rosborough bring their leading knowledge of cutting edge PPC together in this webinar. If you would … [Read more...] about 8 New Cutting Edge PPC techniques for 2013 Webinar Recording
The Seven Best PPC Learnings from January 2013
To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here's what the staff of PPC Hero considered their best lessons from the month. Amanda West-Bookwalter A continued source of learning for me, and this month was no different, is product listing ads. They can get otherwise unknown, small … [Read more...] about The Seven Best PPC Learnings from January 2013
3 Easy AdWords Scripts to Analyze Your Account: Part 1
AdWords Scripts are an oft-neglected feature for most of us in PPC. They’re squirreled away in the Bulk Operations interface, they require copious amounts of Javascript know-how to make, and can be incredibly intimidating for the coding novices among us. Luckily for us, the Internet (and Google in particular) is full of brilliant people capable of creating custom scripts that … [Read more...] about 3 Easy AdWords Scripts to Analyze Your Account: Part 1
Stop What You’re Doing & Check These 10 Metrics Now!
All right, you don’t have to stop right this minute, but sometime in the next 24 hours. I promise this is going to be to you and your account’s benefit! Whether you’ve been in PPC account management for a few years or a few months, anyone can overlook specific analysis of metrics other than ROI/ROAS/revenue/conversions given the vast array of data that is available. Think of … [Read more...] about Stop What You’re Doing & Check These 10 Metrics Now!
Neil Sorenson: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Neil Sorenson, who will be speaking about Enterprise PPC, Competitive Verticals, and International PPC at Hero Conf 2013. Neil Sorenson is the Head of Pay per Click at ZAGG.com. Previously he spent four years working for search marketing agencies like OrangeSoda and SEO.com. During that time Neil managed hundreds of accounts across dozens of … [Read more...] about Neil Sorenson: Hero Conf 2013 Speaker Interview
Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. ________________________________________ PPC Hero: Could you start by telling us a little bit about your background in PPC? Andrew: It's nearly as simple as having tinkered with AdWords Select in Mar 2002 & being blown away by … [Read more...] about Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Are You Getting The Most Out Of Your Landing Pages?
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. Businesses work hard to keep their storefronts clean. Well, sometimes I beg to differ myself, but that’s beside the point. They want to make their customers feel … [Read more...] about Are You Getting The Most Out Of Your Landing Pages?
Don’t Be Afraid to Exclude PLA Search Queries
Many of you have been wondering what type of content to expect at Hero Conf 2013. Well, today we are breaking that ice and sharing an exclusive piece from one of our 47 Hero Conf 2013 speakers, Matthew Umbro. Today Umbro will bring you into the world of PLA's and calm your fears of exluding PLA search queries. Don't miss Matt's full presentation on PLA's at Hero Conf April … [Read more...] about Don’t Be Afraid to Exclude PLA Search Queries