We had the opportunity to interview Dennis Yu, who will be speaking about Facebook and PPC at Hero Conf 2013. Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and … [Read more...] about Dennis Yu: Hero Conf 2013 Interview
Search Results for: google ads
Seven Ways to Increase CTR Without Even Looking at Ad Text
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are based around what happens after the click, I can understand that for many PPC advertisers driving traffic is the name of the game. While ad text and testing is … [Read more...] about Seven Ways to Increase CTR Without Even Looking at Ad Text
PPC Hero’s Beginner’s Guide to PPC
PPC Foundation PPC Account Structure Budgeting and Projections Keywords Bid Management Ad Writing and Testing Google Display Network Landing Page Optimization Google Analytics Reports and Client Services … [Read more...] about PPC Hero’s Beginner’s Guide to PPC
5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
As we start to wrap up 2012, I wanted to take some time to publicly address a question and concern that popped up rather often this year: bidding on branded terms. I know there are believers that this strategy is a waste of marketing budget and I understand where they’re coming from. That said, I also feel like the data and research that has been published over the last year or … [Read more...] about 5 Reasons to Start Bidding on Branded Terms (If You Aren’t Already)
10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
Back at the beginning of the month, Hanapin/PPC Hero co-hosted a webinar with Intrapromote to review the best ways to coordinate your PPC and SEO marketing efforts. You can watch the recording to get all the delivered content, but we also had some fantastic questions and ran out of time to answer them all live. So I wanted to follow up on the questions we didn’t get to and … [Read more...] about 10 Things to Consider When Coordinating PPC & SEO Campaigns – Q & A Follow Up
The Importance of Site Speed for PPC
There’s been a lot of talk about site speed in the past year or so and I thought it would be a good time to look into the impact it’s had on some of my accounts. Over the past few weeks I’ve been helping my clients look into their average page load time and see if we can discover any ways to speed things up as part of a general site audit and quality score review. The … [Read more...] about The Importance of Site Speed for PPC
PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
With the new year approaching, it's the perfect time to reminisce of 2012 and use the things we've learned throughout the holidays & into the new year. With a combined effort from the PPC Hero team we pulled the top 5 tips to get you through the holiday and into the new year. Enjoy these pointers from our PPC Heroes and your holiday season! “I find that it's crucial to … [Read more...] about PPC Hero’s Tips to Get You Through the Holiday and Into the New Year!
Lessons Learned From AdWords Flexible Reach
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about Lessons Learned From AdWords Flexible Reach
Hero Conf 2013 Speaker Interview: Chad Summerhill
We had the opportunity to interview Chad Summerhill, who will be speaking about how to build an in-house PPC team at Hero Conf 2013. Want a chance to meet Chad Summerhill and other big names in the PPC industry yourself? Well, by attending Hero Conf 2013 you can! The design of the conference allows for a low speaker to attendee ratio, making your chances of meeting and … [Read more...] about Hero Conf 2013 Speaker Interview: Chad Summerhill
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables
UPDATE: 47 Big Names To Speak At Hero Conf 2013!
We can officially announce that we’ve scheduled 47 speakers for Hero Conf 2013! Check out the updated speaker list below & don’t forget to register at heroconf.com. Make sure you take advantage of our super early bird registration pricing (ends 1/11/13) & meet all 47 speakers face-to-face! Register here » We look forward to seeing you … [Read more...] about UPDATE: 47 Big Names To Speak At Hero Conf 2013!
12 PPC Lessons Learned Over 12 Years
Someone really smart once said that smart people learn from their mistakes and wise people learn from the mistakes of others. I’ve hit the ball out of the park my fair share over the past 12 years but I’ve struck out swinging, too. Here’s some take-aways from those mistakes. 1. It’s getting A LOT harder. CPC’s go up, CTR goes down and conversion rates are getting worse. The … [Read more...] about 12 PPC Lessons Learned Over 12 Years