Here at PPC Hero, we are focused on generating leads and traffic for our clients while continuing to improve return on investment. A major part of our strategy includes Google AdWords, as I'm sure is the case for most advertisers, and our blog posts tend to reflect that. In the last few months over 70% of our posts have been Google-related. Now as a PPC manager I would never … [Read more...] about Expand Your PPC Advertising Networks To Improve Return On Investment
Search Results for: account expansion
Microsoft adCenter: Here Come the Plurals!
According to a post from this afternoon, Microsoft adCenter is receiving an update this week that will allow the interface to automatically serve the plural form of your account keywords, whether you’re bidding on them or not! So what does this mean, exactly? Let’s say a user queries for ‘blue belts’ and you have the keyword ‘blue belt’ in one of your account ad groups. The ad … [Read more...] about Microsoft adCenter: Here Come the Plurals!
Google AdWords Announces Updates to Location Targeting
Google announced today that they would be making a few changes to the location targeting feature in AdWords starting July 8, 2011. Location targeting for account campaigns grew into 17 new countries back in February and since those additions, Google has been seeking out ways to continue the expansion of this feature in ways that make it “more accurate, easier to use and more … [Read more...] about Google AdWords Announces Updates to Location Targeting
“PPC for Your Small Business” – A Review
As a PPC expert at Portent Interactive, Elizabeth Marsten has seen her fair share of small business owners looking to start SEM for the first time. Often, these clients are enthusiastic about branching into online marketing but are constrained by unforgiving budgets. For these people, there’s only once chance to do PPC right before advertising money runs dry. This is … [Read more...] about “PPC for Your Small Business” – A Review
Looking at Revenue Across Adwords & Analytics
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was taking revenue across Adwords and Analytics, and I wanted to share a bit of what we presented with our readers. Overview For starters, if … [Read more...] about Looking at Revenue Across Adwords & Analytics
PPC: A Review of 2010 & Our Expectations for 2011
As we near the end of the year, our team reflected on the changes seen in PPC, and put together the following recap of those with the biggest impact so far: Twitter Twitter has begun to reach out to companies who want to advertise on their social media platform via what are being called “promoted tweets.” Basically, a company or advertising agency can pay (based on a cost per … [Read more...] about PPC: A Review of 2010 & Our Expectations for 2011
PPC News Roundup for December 10, 2010
I don’t think the people at Google ever sleep because this week Adwords Insider announced the launch of two new online services: Google Global Market Finder and Google Ads for Global Advertisers. Global Marketing Finder is a free online tool that helps you determine potential customers overseas. Just enter in keywords and select the marketing you’d like to explore. Ads for … [Read more...] about PPC News Roundup for December 10, 2010
Google Ads for Global Advertisers
One of the more cliché statements about the internet is that it can extend your reach as a business, either around the corner or around the world. But as most of you know, it really isn’t that simple. Don’t get me wrong—advertising your business online is one of the best ways to reach new customers and discover new areas for expansion. But there are definite hurdles in the way. … [Read more...] about Google Ads for Global Advertisers
Our Greatest Hits for November 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This November, Jen’s insightful article on creating targeted ads in Facebook landed itself in first place, and for good reason! … [Read more...] about Our Greatest Hits for November 2010
Google Is Not Creepy
Every day Google is becoming smarter, and in turn making it easier for advertisers to more effectively reach their target audiences. Now, this could be viewed as another supposed step towards world dominance as referenced in jest in some of our roundups, or merely another great and easy way to more accurately and continually reach a solid base of potential customers. What I’m … [Read more...] about Google Is Not Creepy
PPC News Roundup for September 17, 2010
The holiday season is upon us, and the spike in online seasonal traffic is set to begin. The holidays definitely aren’t the time to set it and forget it; instead, we should capitalize on this time of year by beefing up our keyword lists. Erin ODonnell with Microsoft Advertising gives some helpful tactics for keyword list expansion in Holiday Preparation Series: Travel PPC … [Read more...] about PPC News Roundup for September 17, 2010
PPC News Roundup for September 10, 2010
As Google continues on its journey to becoming Hal 9000 with the addition of Google Instant, the PPC world is a little concerned. As Geordie from PPC blog explains, Google Instant is streaming search queries as you type. But with millisecond long impressions, what will happen to my CTR? Google has accounted for this. They reworked the definition of an impression for Adwords. … [Read more...] about PPC News Roundup for September 10, 2010
