Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Search Results for: branded
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to answer to better understand your pay per click advertising. 1. How much does PPC interact with other marketing channels? Why … [Read more...] about 5 Questions You Need To Answer About Your PPC Account Using MCF
Guide to Google’s Multi-Channel Funnels for PPC Managers
As PPC managers, we all know that to get a clear understanding of PPC performance you can’t just look at AdWords alone, but the discrepancies between AdWords and Analytics data due to click attribution can be frustrating. With the release of Multi-Channel Funnels, Google has helped to resolve this issue by showing how different marketing channels work together to create … [Read more...] about Guide to Google’s Multi-Channel Funnels for PPC Managers
Lessons Learned at Pubcon 2011
Over the past week I have been at Pubcon 2011 in Las Vegas. This was one of the first times that I had thought about setting up each and every PPC account the same. I went into a session by Joe Larato about SEO and how we should process things out. I never realized what I should be doing to help my PPC clients and future PPC clients out. Some of my key takeaways from Pubcon … [Read more...] about Lessons Learned at Pubcon 2011
How To Manage An Account With A Small Budget
Welcome to the second article in our PPC Hero Series, How I Manage A PPC Account With/Without ___________. If you missed Sarah’s post about how to handle Low Search Volume, you must to go straight to jail and not pass go – and then check it out! Today, I will give you the highlights on managing an account with a small budget. There are five golden rules that I live by to make … [Read more...] about How To Manage An Account With A Small Budget
How I Manage a PPC Account With Overall Low Search Volume
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something … [Read more...] about How I Manage a PPC Account With Overall Low Search Volume
Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy. With … [Read more...] about Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
Top of Page and First Page Bid Estimates
If you use AdWords, I'm sure you've noticed a status called 'First Page Bid Estimate' and maybe even decided to opt in to the newer 'Top of Page Estimate' that you can now make a column in your interface. These bid estimates can give some great insight into an optimization opportunity, but it's also important to know how AdWords calculates these estimates and some alternatives … [Read more...] about Top of Page and First Page Bid Estimates
My #1 Tip for Google Display Network: Scale Your Campaigns
Often times I find that people treat the display network as secondary to search. I’ll admit, it’s not always the first thought that comes into my mind when I start thinking about how I’m going to tackle a new account. I never understood why that is. I mean, display is awesome, why should it take a backseat? After many sleepless nights of pondering this question, I’ve decided … [Read more...] about My #1 Tip for Google Display Network: Scale Your Campaigns
Modified Broad Match, Understood
One of my favorite movies of recent memory is Wedding Crashers, and while looking for a picture to put on Facebook to mock a friend, I stumbled upon a picture of Todd Cleary, the misunderstood son of the powerful Cleary family. Laughing to myself, I saved the pic to get back to work. Later, while puzzling over why my broad match keywords were getting impressions in an account, … [Read more...] about Modified Broad Match, Understood
How To Expand An Account From Exact Match to Broad Match
Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to working an account from more targeted to less. There are also some cons so I’ll start by addressing both. Pros: You’ll have less initial financial waste while prospecting keywords It is … [Read more...] about How To Expand An Account From Exact Match to Broad Match
How To Create A PPC Keyword List
This is part 1 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we'll teach you how to start you very own AdWords account! You've heard of the three little PPC pigs right? The first PPC pig started building his … [Read more...] about How To Create A PPC Keyword List
