Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are … [Read more...] about 5 Tips For PPC Success in the Health & Supplement Vertical
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Morning Clicks: Facebook Expanding Mobile Ad Network and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Advertisers are expected to spend how much money on Display advertising? A recent study projects what advertisers are expected to spend in 2019 on … [Read more...] about Morning Clicks: Facebook Expanding Mobile Ad Network and More
Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient. In this post I’ll give a description of each of the seven sections while also ranking from most valuable to least. As with any feature, make sure it is right for you and doesn’t interfere with your account goals. 1) Audiences Being … [Read more...] about Ranking The AdWords Shared Library Features
Product Listing Ads Extended for Search Partners
As an offset of Google AdSense, AdSense for Shopping helps monetize all site traffic. Using sites that are a part of AdSense for Shopping, Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer. Google explains that just like with text ads, opting into Search Partners on AdWords will … [Read more...] about Product Listing Ads Extended for Search Partners
AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Have you ever met a compulsive DIY’er (Do It Yourself’er)? You know the type. They get so intent on saving a penny that they can spend dollars to do it. Sure, some DIY activities are worth it. You own an auto repair shop so there’s no use paying another mechanic to fix your car! DIY. You used to be a professional painter? Then save a buck and paint your own house! DIY. There … [Read more...] about AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Roundtable: The eCommerce Feature Producing Great Results
With eCommerce week coming to a close we wanted to glean more information from our authors as all have a vast and diverse history working with eCommerce PPC campaigns. Hopefully, they provided good insight this week that you can test in your campaigns! Without further ado, here's the question: What is one eCommerce PPC feature/campaign type that has produced great results … [Read more...] about Roundtable: The eCommerce Feature Producing Great Results
Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google released a new guide to Shopping Campaigns. [Inside AdWords] And while they were at it, they also made their annual update to the Product Feed … [Read more...] about Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
How Seller Ratings Helped Increase Conversions by 50%
Ever wonder how to get those star ratings to show up under your ads in Google? Those star ratings are called Seller Ratings Extensions and in a digital shopping world where consumer feedback and ratings are king, seller ratings can help increase conversions, click through rate and conversion rates. Below we will explore how seller ratings work, how to get started, … [Read more...] about How Seller Ratings Helped Increase Conversions by 50%
Negative Keywords: Stop (Only) Excluding, Start Directing!
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Kirk Williams (@PPCKirk), owner of ZATO. Negative keywords are often seen only as bouncers. They stand at the … [Read more...] about Negative Keywords: Stop (Only) Excluding, Start Directing!
Making The Most Of Product Listing Ads (PLAs)
Since their launch in 2010, product listing ads (PLAs) have opened a new window of opportunity for eCommerce advertisers everywhere. PLAs have given advertisers the opportunity to bring the traditional shop shelf to the search results page, displaying a specific product accompanied by price and picture. Over the past 12 months since the withdrawal of the free Google shopping … [Read more...] about Making The Most Of Product Listing Ads (PLAs)
The Top 10 PPC Hero Posts of 2013
2013 was kind of crazy. With the introduction of Google's Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today's digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we had plenty to talk about all year long. Luckily for us, more than a few of you out there were interested … [Read more...] about The Top 10 PPC Hero Posts of 2013
7 Tips For Getting Your PLA Campaign Holiday Ready
With just 15 days left until Black Friday, are your Product Listing Ad Campaigns optimized and ready to go? If not, it’s time to get them ready, ASAP! According to Google 40% of annual retail sales will happen during the holiday season. With Hanukkah a week earlier and 6 less shopping days between Thanksgiving and Christmas, the time to start preparing is now! In 2012, Black … [Read more...] about 7 Tips For Getting Your PLA Campaign Holiday Ready
