Having been in the PPC industry for over 12 years, I've had the unique experience of learning and growing at almost the same pace at which the industry has developed. In a way, that has provided me with many advantages. I had access to some of the brightest minds in the search industry and was able to grow my accounts at almost the same rate as my competitors. There was very … [Read more...] about My Top 5 PPC Mistakes
Search Results for: dynamic search ads
You’re Doing This One Thing Wrong In Digital Marketing
So, you’ve got yourself all set up in Google AdWords and Bing Ads. Nice work. You’re keeping up with the modern world of business. You understand why a geo-targeted campaign with high-intent keywords and well-written ads will probably be more effective than blowing dollars on a billboard beside a thoroughfare. By golly, you’re standing on the cutting edge! You’re a regular … [Read more...] about You’re Doing This One Thing Wrong In Digital Marketing
Super Early Bird Rates Expire Tomorrow!
PPC Heroes, Hero Conf London is only 4 months away! And we’re excited to be visiting the UK for the first time, October 28-30. We'll be adding to our impressive list of 40 PPC speakers in the coming weeks, with world-class experts and exciting new voices in paid search. We've invited back the top 10 highest rated speakers from Hero Conf Portland, who will join experts from … [Read more...] about Super Early Bird Rates Expire Tomorrow!
On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
On Demand Webinar Top Ten Social Media Advertising Hacks Of All Time Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. Click here for a pdf of the webinar transcript. Webinar Transcript Welcome everyone. This is Matt Umbro of Hanapin Marketing. We have a special webinar for you today, … [Read more...] about On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
One Huge PPC Mistake: Conflating Tactics With Strategy
I did a funny thing last week. I realized that I don't naturallly differentiate the meaning between strategy and tactics. To me, these terms were interchangeable— more a matter of diction preference than anything substantive. That’s because sometimes when we enter a business place, certain words attain new meaning, or at least nuance to their conventional use. Have a look … [Read more...] about One Huge PPC Mistake: Conflating Tactics With Strategy
4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Occupying additional paid search real estate is paramount when trying to stand out from the competition. Everything from ad extensions to Shopping ads, to various aesthetics when writing ad copy comes into play. Along these lines, I've put together a list of 4 lesser used techniques which help to take up more real estate. These techniques include: Review Extensions Google … [Read more...] about 4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Stop Using The Same Headline
Writing text ads in AdWords is difficult - except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user's search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words in the headline of your ads. So why … [Read more...] about Stop Using The Same Headline
Use Remarketing To Think Like A Direct Marketer
Historically digital marketing has been focused on new customer acquisition. When considering paid search we generally try to find new users who have the intent to buy our products or services. However, this sentiment is changing. New innovations in paid search are allowing us to use the channel for repeat customer acquisition. Email as a channel was the first branch into … [Read more...] about Use Remarketing To Think Like A Direct Marketer
Should Facebook Be At The Top Of Your Mobile Strategy?
Mobile. We as advertisers know it’s important. Google tells us, Microsoft tells us, and intuitively every time we use our mobile devices we know it. As more traffic funnels in from mobile devices, platforms are trying to adapt and so are we as advertisers. This is why Facebook’s 2015 Q1 earnings report got my attention, but first let’s lay out a couple of the big issues with … [Read more...] about Should Facebook Be At The Top Of Your Mobile Strategy?
5 Tricks To Make Your Pay Per Click Profitable This Year
With keywords and ad placements growing ever more competitive, it’s important that you’re making full use of every paid search option that’s available and relevant to your business, as well as ensuring that your basic account structure and targeting is fail-proof. So now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are … [Read more...] about 5 Tricks To Make Your Pay Per Click Profitable This Year
The Real Performance We’ve Seen With Ad Customizers
What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow you to dynamically insert … [Read more...] about The Real Performance We’ve Seen With Ad Customizers
Implement Bing Universal Event Tracking Or Be Left In The Dust
Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET). What is … [Read more...] about Implement Bing Universal Event Tracking Or Be Left In The Dust
