The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Bethany sweeps the first place spot for most trafficked October blog with her post: Yahoo! To Microsoft Transition Survival … [Read more...] about Our Greatest Hits for October 2010
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Using Microsoft Advertising Intelligence for Keyword Expansion
October was quite an interesting month for PPC. With the Yahoo/Microsoft PPC transition, I found my Yahoo and adCenter accounts performing out of the ordinary. Terms that had traditionally done well in MSN suddenly weren’t converting quite as well and other keywords that had never attracted much traffic (and spend) suddenly took off. With all traffic now through adCenter, I am … [Read more...] about Using Microsoft Advertising Intelligence for Keyword Expansion
The PPC Audit: Rewards for a Critical Eye
You might be a small business owner, new to search engine marketing, and questioning the effectiveness of your initial PPC account structure. On the other hand, you could be an experienced PPC professional needing a new perspective on an established account. Without a doubt, the needs of these two PPC extremes may be entirely opposite. The PPC beginner could simply need … [Read more...] about The PPC Audit: Rewards for a Critical Eye
PPC News Roundup for October 22, 2010
During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their traditional marketing team. If you’re a business thinking about having your marketing team manage your online campaigns you … [Read more...] about PPC News Roundup for October 22, 2010
PPC News Roundup for October 15, 2010
If you’ve been following our blog for a while you probably feel like a PPC expert. The next question is how can you leverage your expertise and begin selling your PPC services to others. PeterD of PPC Blog has written a post on the best way to pitch your PPC services. The key to creating a strong customer base is focusing on what the client needs from you. Peter offers advice … [Read more...] about PPC News Roundup for October 15, 2010
PPC News Roundup for October 8, 2010
I always get excited when a client’s click-through-rate has increased while cost-per-click has gone down. What can be overlooked though is it doesn’t matter if you’re getting a million clicks a day for one cent each if none of your clicks are converting. Maria Nikishyna of Search Engine Journal has written a great post on how to get the most qualified traffic to your site. She … [Read more...] about PPC News Roundup for October 8, 2010
Our Greatest Hits For September 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Quality score is a fundamental part of every PPC campaign, and can have a tremendous effect on your accounts performance and … [Read more...] about Our Greatest Hits For September 2010
How to Troubleshoot Conversion Tracking Issues
We all know the importance of data but what is even more important is that the data you are tracking is correct. Your PPC success hinges on not only the numbers in your account but also that the numbers you are seeing are correct. So what happens when you launch a new landing page and things are not tracking correctly, what can you do? Did you inherit an account and things … [Read more...] about How to Troubleshoot Conversion Tracking Issues
PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
To kick things off this week, I’d like to mention a promo we are running through our Twitter account (@ppchero – and yes, I did just promote a promotion). If you’d like to have your blog post included in our weekly roundup, shoot us a link through Twitter, explain you’d like to be considered, and you’ll have that opportunity. While we can’t guarantee we’ll run every submission … [Read more...] about PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
How Can I Make it Better? Part 5: Improving Ad Text
Today is the final installment of our “how can I make it Better?” series. If you haven’t been keeping up, our topics thus far have been on improving account structure, quality score, landing pages, click-through rate, and now today I’m finishing up with ad writing. I’m going to hog some glory here by claiming my section the most important but don’t tell Jen, Amy, Erin, or … [Read more...] about How Can I Make it Better? Part 5: Improving Ad Text
PPC News Roundup for September 24, 2010
Want to boost your paid search clicks without increasing your budget? Of course you do! Mike Fleming of Search Engine Guide has advice for accomplishing just that. His tip for increasing clicks is to discover untapped markets that can become successful by developing correlations between what you offer and what searchers may be typing. The idea is, people don’t always know what … [Read more...] about PPC News Roundup for September 24, 2010
How Can I Make it Better? Part 4: Improving Click-Through Rate
In the last couple of weeks on PPC Hero, we have been writing a series of posts themed, “how can I make it better?” Jen started the series with tips on improving your account structure. Amy then gave readers 6 steps to raise quality score, while Erin recently posted tips on improving poor landing pages. Today, I am going to continue the series with tips on how to improve the … [Read more...] about How Can I Make it Better? Part 4: Improving Click-Through Rate