Every day, millions of people log into Twitter to discover what’s happening around the world. Whether they’re sifting through headlines, engaging with their community or sharing pertinent news, Twitter is a tailored newsfeed for finding the latest news and content you want to read. Did you know that on average: 9,100 tweets are sent every second (cool visualization) … [Read more...] about 6 Strategies For Targeting Followers With Twitter Ads
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Summertime Sadness – How To Adjust For Seasonality In PPC
As we approach the summer months, many businesses are either ramping up or pulling back on PPC and other marketing efforts. It is crucial that as the agency, we fully understand seasonality and the underlying business cycles that drive these decisions. This insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts. Today, we’ll go … [Read more...] about Summertime Sadness – How To Adjust For Seasonality In PPC
Get A Grip On New Paid Search Accounts
There are many reasons a new PPC account will land in your lap, including: Transitions within your agency. Taking over an account from a prior agency. Starting a new in-house position. If you are anything like me, you will look at said new account and say “where do I begin?” In this post, I will discuss my methods for getting a good grip on new accounts. Quality … [Read more...] about Get A Grip On New Paid Search Accounts
The Basics Of Setting Up A Paid Search Campaign
We all have tasks that reside in the Wild West fringes of our calendar, where idealistic intentions cross arms with FOMO. For those that have been asleep for the last couple of years, FOMO is the fear of missing out. When you are a small business owner or just getting started in the world of marketing, that fear of not jumping on the latest trends can result in product … [Read more...] about The Basics Of Setting Up A Paid Search Campaign
Explaining The Value Of PPC To The C-Suite
As the digital marketing world continues to expand, it can be harder for those not involved in the day-to-day to lose sight of the value of each piece of the total marketing scope. It can sometimes be easiest to segment all the platforms and engines and judge them in a silo, but the truth is that all those engines work together to contribute to the machine. For those of you … [Read more...] about Explaining The Value Of PPC To The C-Suite
[New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
Whether you’re a do-it-yourself small business or an agency managing hundreds of thousands of PPC dollars, you are leaving money on the table right now. Guaranteed. Or worse—you’re throwing money to Google or your competitors. But there’s hope. We can help you find your non-productive PPC spend and then turn those dollars into a well-oiled conversion machine. Because in today’s … [Read more...] about [New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
With the PPC world growing and evolving by the minute, it’s important to keep your finger on the pulse of the latest developments and advanced strategies that are emerging. Gone are the days where accounts simply run on Google and Bing and nowhere else. In today’s PPC world, there is so much more to take advantage of and so many other platforms where a user can learn about your … [Read more...] about Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
A Sensationalist’s Survival Guide To PPC Marketing
01Editor's Note - Today, we present the second submission in our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Today's post is from Gil Hong, PPC Account Manager at SEER Interactive. Let’s just face it, the PPC industry can be a scary place.You have competitors lurking around every ad position, clients/bosses that … [Read more...] about A Sensationalist’s Survival Guide To PPC Marketing
AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
AdWords is clearly moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. It is possible to create accounts which automatically react to competitors’ activities and maintain performance for long times without manual activities. Since I created my first campaign (more than 12 years ago) I have always been striving toward better … [Read more...] about AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
5 Things Ruining Your Shopping Feed
Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
Live Summit
This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
