As we all know, the longer it takes to load a page, the lower the conversion rate will be. One of the bigger time sucks for a landing page load is the tracking redirects. The tracking loads before the page and if the tracking is loading slowly there is a much higher chance the customer bounces. This is a futuristic catch-22 where you need the tracking in place to gather … [Read more...] about Google Introduces Parallel Tracking to Speed Up Landing Pages
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Faster, Easier Mobile Lead Generation with Social Lead Ads
Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to business sector feeling green with … [Read more...] about Faster, Easier Mobile Lead Generation with Social Lead Ads
9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
This post is shared with you from Stephen Kenwright, Strategy Director at Branded3, a company named Best SEO Agency at the European Search Awards in 2016. See Stephen live at Hero Conf London, 23-25 October. It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash. One such headline from 2016 read: “Millennials overtake … [Read more...] about 9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Gmail Ads is about to roll out some amazing new features on their platform this fall and you’ll get the scoop on all of them FIRST on our webinar! We’ll see features to save you time to improve efficiency and some really creative changes that you didn’t even know you needed until now! In this live webinar, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get … [Read more...] about You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Using Google Sheets as a Script Controller
Today we’re going to use Google Sheets as a control center of sorts for AdWords Scripts. The Sheets interface allows users to make adjustments via a spreadsheet rather than through the code itself. This method not only makes changes easier to implement but empowers less technical users to harness the power of scripts. In this article, we’ll cover an example use case then go … [Read more...] about Using Google Sheets as a Script Controller
How To Setup An Apple Search Ads Campaign
Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within a year of launching, Apple Search Ads has … [Read more...] about How To Setup An Apple Search Ads Campaign
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
The industry continues to buzz about Google’s recent announcement to simplify ad rotation settings from four options to just two: "Optimize" and "Rotate Indefinitely". These changes are to take place later this month. You may think to yourself, "Sure, that's neat but I'll continue to rotate indefinitely. I have my A/B testing routine down pat. I've been doing it this way for … [Read more...] about The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
Leverage Google Shopping for a Blowout Holiday Season
It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some new guidelines and products to introduce to you as you prep for … [Read more...] about Leverage Google Shopping for a Blowout Holiday Season
Google Target Outranking Share Bid Strategy Success
A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine learning aside and give it a whirl. The … [Read more...] about Google Target Outranking Share Bid Strategy Success
The Great Rollover: Google Pushes Universal App Campaigns
Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will stop running. So what are UACs, and why does Google … [Read more...] about The Great Rollover: Google Pushes Universal App Campaigns
Ads in Mobile Apps: Not Just For Other Mobile Apps
A week ago I was researching ad placement ideas for a client trying desperately to deliver something deliciously new and creative. I am admittedly, not much of an “app” person, but as I kept stumbling upon apps related to my client’s industry, I got wide-eyed at the thought of deliberately placing an ad in a related app. Typically in my display efforts, I purposely avoid in-app … [Read more...] about Ads in Mobile Apps: Not Just For Other Mobile Apps
Google For Jobs: How Does This Affect Me?
Google for Jobs is a new initiative launched by Google allowing users to receive job search results directly on the Google Search page. A separate box appears after PPC results and before organic results solely containing job search results pertaining to the search query the user typed in. The results are jobs pulled in from third party job posting sites and company job … [Read more...] about Google For Jobs: How Does This Affect Me?