Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations on the topic or content. But when someone from Google speaks, you listen! The content was geared toward the target … [Read more...] about Is DMA Targeting Within AdWords the Wave of the Future?
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Review Your Conversion Paths To Look For Optimization Opportunities
In order to properly optimize your conversion rate, you don't want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way to converting, and you need to understand which path is most successful. I was reviewing the goal funnels within Google Analytics for a client the other day. … [Read more...] about Review Your Conversion Paths To Look For Optimization Opportunities
What to Do When the Content Network Goes Haywire
I like Google's Content Network. We're pretty good friends. Over the past few years our relationship has grown to one of mutual respect. I set reasonable parameters and CPCs, the Content Network returns the favor with semi-to-mostly relevant traffic. Last week, this relationship turned sour. The dark underbelly of the Content Network showed itself in the form of an AWFUL … [Read more...] about What to Do When the Content Network Goes Haywire
Know the How, When, Why of AdWords Conversion Optimizer
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I only recently realized that Google’s conversion optimizer had lowered its requirement on the search network to 30 … [Read more...] about Know the How, When, Why of AdWords Conversion Optimizer
How To Track Phone Calls Generated From Your Landing Page
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! Unfortunately for us search engine marketers, not all retailers take advantage of the e-commerce technology available … [Read more...] about How To Track Phone Calls Generated From Your Landing Page
How and When Mom and Pop Businesses Should Use PPC
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! Mom and Pop businesses are usually localized to small geographic area and have tiny operating budgets. Local marketing … [Read more...] about How and When Mom and Pop Businesses Should Use PPC
Take the Mystery Out of PPC Budgeting
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! The hardest part of every advertising campaign is determining how much to spend. There are numerous variables to work … [Read more...] about Take the Mystery Out of PPC Budgeting
Discovering Keywords On the Cheap
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I love log files, analytics, and looking in your own backyard for PPC keyword strategies. I think your own site's … [Read more...] about Discovering Keywords On the Cheap
How To Write and Effectively Test Your PPC Ad Texts
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! How are you going to figure out what is the best PPC ad/creative in your campaign, if you haven’t identified the … [Read more...] about How To Write and Effectively Test Your PPC Ad Texts
How To Decrease Your PPC Spend Smartly and Quickly
The end of the month is upon us. For many PPC managers this is crunch time for a number of reasons. You may be scrambling to meet that lead goal for the month, or complete that account optimization that is due this week. There are quite a few of you who are having a great month and you're actually slowing down your spend in order to remain within your monthly PPC budget. Today, … [Read more...] about How To Decrease Your PPC Spend Smartly and Quickly
Adwords Makes Yet Another Change to the Display URL Policy
According to Google, advertisers are only allowed to have one domain name per ad group in their ad texts. You may no longer have multiple domain names for each ad text in your ad groups. Advertisers today are allowed have an ad group with multiple domain names in each ad which include multiple display and destination urls. For example, currently in my shoes ad group I CAN … [Read more...] about Adwords Makes Yet Another Change to the Display URL Policy
5 Ways to Build and Expand Your Negative Keyword Lists Today
It's no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I've been ruminating on negative keyword list expansion here lately, and you know what? It never hurts to have a gentle reminder or refresher course now and then! Negative keywords are an integral part of your pay-per-click strategy (or at least they should be), and it's … [Read more...] about 5 Ways to Build and Expand Your Negative Keyword Lists Today