There's something exceptional about the beginning of a new journey. The thought alone of “Starting a New Chapter” fills us up with enthusiasm, warm feelings of hope, ideas, and goals. But, undeniably, the sweetest part of all this is the “Completion Vision”, where we see ourselves at the end, as transformed individuals, as more experienced professionals, as successful … [Read more...] about Do you want to become a PPC Hero?
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12 Important PPC Trends To Watch In 2021
Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time and resources to keep up with the latest trends. Brands and marketers … [Read more...] about 12 Important PPC Trends To Watch In 2021
2021 Amazon Advertising Trends
Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are not necessarily guaranteed to be displayed to people that are looking to … [Read more...] about 2021 Amazon Advertising Trends
4 Factors that Influence Ecommerce Paid Search Conversion Performance
In e-commerce paid search, we know that two important aspects of online marketing are to build well-structured campaigns with relevant keywords and good ad copy. The account needs to have the right bid strategies and negative keywords to improve relevance. Even if all these things are done correctly, there are many other factors that can have a negative impact on … [Read more...] about 4 Factors that Influence Ecommerce Paid Search Conversion Performance
The New Wave of Digital Marketing in the Post-Pandemic World
No one could’ve predicted how the pandemic would turn things upside down and lead to a change in customer behavior. This shift is hardly surprising — people have started spending more time on the internet than ever before. Shopping, gaming, and other forms of entertainment have become consumers’ go-to activities and businesses have had to adapt to the new normal. What … [Read more...] about The New Wave of Digital Marketing in the Post-Pandemic World
What a Post-Pandemic Marketing Strategy Should Look Like
In early 2020, non-essential vendors and workplaces closed their doors, events became virtual, and e-commerce boomed. Now, as the world continues its journey towards looking more like it was 15 months ago, marketers again need to think strategically about their next move. While the future can’t be predicted as such, we can use previous learnings and follow current trends … [Read more...] about What a Post-Pandemic Marketing Strategy Should Look Like
How To Optimize Your Website For Higher Conversion
Conversion rates need to be taken seriously, considering it is the prime indicator if your online profile engages and convinces the audience to use your products or services. A high conversion rate signifies a successful online presence and marketing strategy, essential for all modern-day businesses. What is a good conversion rate? On average, a conversion rate can range … [Read more...] about How To Optimize Your Website For Higher Conversion
March 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in property promotion ads was done through an allowlist. They show prominently in search results for geographical … [Read more...] about March 2021 Updates to Paid Media Platforms
February 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Manager accounts can now bid across accounts with portfolio bid strategies Details: Google has launched portfolio bid strategies that can be applied across manager accounts. Advertisers can create and manage them for both search and standard shopping … [Read more...] about February 2021 Updates to Paid Media Platforms
Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit. With this in mind, how are marketers looking to address the gulf between mobile traffic and subsequent sales? Recent data shows that as much as 60% of online shopping traffic comes from mobile devices, but just 40% of purchases are … [Read more...] about Simplified Checkouts and Handheld Campaigns: How Marketers Are Addressing The Gulf Between Mobile Traffic and Sales
20+ Sessions To Boost Your PPC Insights
It’s been an exciting journey for us to prepare this 2 half-day Virtual Summit for you, the brilliant digital doers of today. Our goal was to create a knowledge-packed virtual experience that could provide you with the necessary tools to enhance your 2021 strategy. We have created a program that gathers 20+ world-class industry experts who will share with you the latest … [Read more...] about 20+ Sessions To Boost Your PPC Insights
What Advertisers Need to Know About Apple’s & Facebook’s Changes
Anyone who's advertising on Facebook Ads has been seeing plenty of updates about the feud that's going on between Apple and Facebook over the past few months. In this post, we will try to walk you through what they are quarreling about, why you should care, and what can you do to keep your campaigns performing well. What's been happening This recent conflict stems a long … [Read more...] about What Advertisers Need to Know About Apple’s & Facebook’s Changes
