With all of the quality score initiatives that have been implemented by AdWords it is becoming increasingly difficult to determine exactly where your PPC ad will appear on any given search engine results page (SERP). Believe it or not, this quality-based ranking system is a step in the right direction, but this evolution has left some search engine marketers in the dark in … [Read more...] about Take Back Control of Your Ad Rank in AdWords
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More Quick Fixes for Your PPC Account: Get More Clicks
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC account: low click-through rate, low traffic and low ad position. Low Click-through Rate Before you can worry about your … [Read more...] about More Quick Fixes for Your PPC Account: Get More Clicks
PPC News Roundup for December 5, 2007
Greg Meyers at SEMGeek recently posted about the AdWords reporting tool: Impression share. He has followed this post with an interesting question: AdWords Impression Share Exact Match: Fact or Fiction? Greg doesn't determine the factual or fictional status of this report, but he does draw another conclusion: Google wants you to spend more money by using more broad match … [Read more...] about PPC News Roundup for December 5, 2007
Quick Fixes to Some of PPC’s Most Common Problems: Part One
When you're first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools and methods work for your particular account. And then there is learning how to react to the myriad of issues that can … [Read more...] about Quick Fixes to Some of PPC’s Most Common Problems: Part One
Our Greatest Hits for November!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, blog posts from November. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of pay-per-click. Enjoy! A problem many professional SEMs run into is inheriting PPC accounts from … [Read more...] about Our Greatest Hits for November!
Use These 5 Holiday Tips To Help Increase Your PPC Revenue
'Tis the season for masses of people shopping online to buy those one-of-a-kind gifts for friends and family. In this post I will outline a few online shopping trends, and five tips that can help you maximize your revenue during this Christmas season. Timing is Key: According to the Atlas Institute's 7th annual Holiday Online Shopping Report, timing is pertinent to the … [Read more...] about Use These 5 Holiday Tips To Help Increase Your PPC Revenue
The 6 Next Steps After Your AdWords Content Optimization
Once you've launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and more often! Here are 6 steps you can take after you've settled into your content-optimized account. Run a placement performance … [Read more...] about The 6 Next Steps After Your AdWords Content Optimization
PPC News Roundup for November 21, 2007
With the holidays upon us, it's time to start talking statistics. Marketing Pilgrim shares 8 statistics for internet retailers this holiday shopping season. For example, 61% of online shoppers prefer free shipping and 68% of internet users shop or research products online. This is a good list to get us all ready for Cyber Monday! The long tail is overrated (everything's … [Read more...] about PPC News Roundup for November 21, 2007
Stop Complaining, Start Educating!
It’s natural to be afraid of something you don’t understand. Fear can create distrust, and this can lead to griping and blaming the "problem" and not focusing on the solution. I see this when I read Graywolf’s article "Google Adwords More Pricing BS." He is blaming AdWords and claims they’re ripping us off for requesting a higher minimum bid due to poor … [Read more...] about Stop Complaining, Start Educating!
How To Optimize Your AdWords Content Optimization
Google's content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing a content network optimization to your account. Best of all: you don’t have to do it alone; your AdWords account … [Read more...] about How To Optimize Your AdWords Content Optimization
PPC News Roundup for November 14, 2007
If you perform SEM for an internet retail business, chances are you've had to run your fair share of test orders. Rimm-Kaufman posted a list of fake, but valid credit card numbers for easier testing (Visa, MC, AMEX, take your pick)! Dave Davis over at Red Fly Marketing gives a step-by-step synopsis of the new AdWords Content Exclusion BETA test. He makes several good points … [Read more...] about PPC News Roundup for November 14, 2007
Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
Since when did deceit become a useful pay-per-click tool? A few months ago I discovered Engine Ready's article titled Operation Camouflage, The Art of War, and PPC. The folks at Engine Ready spelled out how to hide your ads from competitors in an effort to reduce "competitive click fraud" in Google AdWords. On the surface Operation Camouflage doesn't seem like a half bad … [Read more...] about Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?