Once a month, as a team, we take a break from our typical routine to participate in an activity we call Redbop. During Redbop we dedicate most of the day to sharing industry insights, learning new tricks, brushing up on the old ones and everything in between. From time to time we invite guest speakers to join us… Those are always my favorite and not because there are … [Read more...] about Google, Signature Cocktails, And Audience Labs
Search Results for: google ads
PPC Audience Targeting From Google To Social
It's easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that's where the growth opportunities lie. It's becoming less … [Read more...] about PPC Audience Targeting From Google To Social
FAME: Exploring Facebook’s Ads Manager for Excel
One of the largest aspects of digital marketing distinguishing it from traditional forms of advertising is the amount of information available in near real-time - information on consumer attributes and behaviors relating directly to the marketer's efforts. The data we accrue can be used to immediately measure the success of a campaign, evaluate the best strategies for a brand, … [Read more...] about FAME: Exploring Facebook’s Ads Manager for Excel
Goodbye For Good Standard Text Ads
Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads Editor. Since the launch of ETAs, there has been … [Read more...] about Goodbye For Good Standard Text Ads
Liveblogging Google Marketing Next 2017
We're excited to be liveblogging the Google Marketing Next 2017 event as updates to AdWords, Analytics, and DoubleClick are announced. Follow along to read our live reactions to these announcements. (TL;DR? Announcements Summary at the end) -- With the 5-min countdown, Google is highlighting a lot of Travel, Shopping, and Mobile stats. Foreshadowing the announcements to … [Read more...] about Liveblogging Google Marketing Next 2017
Live Blogging Google Marketing Next 2017
It's that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event as the innovations are announced. We're excited to see what … [Read more...] about Live Blogging Google Marketing Next 2017
The Complete Google AdWords Shopping Campaign Settings Breakdown
When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. It has multiple moving pieces with the setup, management, and continued optimizations. Plus, you not only have to manage your campaign on AdWords, but you also have to manage your feed, which can be especially tedious if you have a large, diverse inventory of … [Read more...] about The Complete Google AdWords Shopping Campaign Settings Breakdown
10 Advertising Options that Aren’t Google AdWords
Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you might … [Read more...] about 10 Advertising Options that Aren’t Google AdWords
How To Make Gmail Ads More Effective – Tips And Strategies For Success
By now, you’ve probably heard of Gmail ads, or even tested them, as they’ve been around for several years. My early experiences with Gmail ads were a bit of a struggle, but as the product evolved there have definitely been some changes that have helped lead me to success with this ad unit. The biggest challenge with Gmail ads over traditional search is ensuring that you’re … [Read more...] about How To Make Gmail Ads More Effective – Tips And Strategies For Success
First Impressions Of The New Google AdWords Dashboard
I started working with a new client recently and was delighted to find that the interface automatically reverts to the new AdWords dashboard. My first reaction went something like this. But after scrolling around and pushing some buttons, I took the more philosophical approach. I am confident that the changes Google has made are for the better, and it's only my … [Read more...] about First Impressions Of The New Google AdWords Dashboard
How To Migrate To Google Tag Manager
Google Tag Manager (GTM) is a useful tool for organizing and maintaining your digital marketing tags. It provides a centralized platform for managing tags and events outside of the site's source code. It makes it a fantastic resource for marketers. It can help them implement tags on their own without relying on limited developer resources. Tags are vital for conversion tracking … [Read more...] about How To Migrate To Google Tag Manager
A Guide To Bing Ads Shopping Campaigns
With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s presence on the search results page. Last week, I had the privilege to speak on a webinar about Bing Shopping with Rachel Rogowin from Microsoft that can be found here. Today, I … [Read more...] about A Guide To Bing Ads Shopping Campaigns