In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Preparing for Apple's iOS 14 policy updates Details: As summarized by Google, “Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for … [Read more...] about January 2021 Updates to Paid Media Platforms
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NEW Hero Conf & SearchLove Virtual Summit
Canceling our 2020 events left us missing you: the shakers and movers of digital marketing. We aren’t patient enough to wait until we’re back face-to-face... So we are bringing together our networks, virtually, with 20+ sessions aimed at arming the marketers of today with the newest updates, strategies, and efficiencies available in SEO & paid media. Without … [Read more...] about NEW Hero Conf & SearchLove Virtual Summit
2021: The Year You’ve Been Waiting for & What You Need to Prepare
It’s December of 2020. The spring and summer have moved on. We’ve just put a bow on autumn while we welcome winter and the holidays that distract us from what has been the longest year of our collective lives. Normally this time of year marks a fury of e-commerce and retail practices, the “big show” of what marketers can do come shopping season. It means budgeting for the … [Read more...] about 2021: The Year You’ve Been Waiting for & What You Need to Prepare
Taking a PPC holiday: how to take a break from your ads without disaster
Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust, and come back feeling refreshed. But if you run PPC campaigns single-handedly, how can you do that without everything you’ve worked hard for crashing down around you? I think you deserve a break, so here are my … [Read more...] about Taking a PPC holiday: how to take a break from your ads without disaster
October 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Attribution updates on Google including Youtube and Data-Driven Measurement Details: Youtube has been added to Google Ads attribution reporting. Additionally, their data-driven attribution model is now available to more advertisers. Impact: Youtube’s addition to Google … [Read more...] about October 2020 Updates to Paid Media Platforms
How To Optimize Offline Conversion Tracking
Offline conversion tracking is a dream for B2B advertisers. It lets you take a whole chunk of data your automated bidding strategies were previously missing out on and optimize toward it. But if you’ve set up offline conversion tracking, and you’re not quite sure what to do next, here are some tips on how to optimize for the best lead quality. 1. Assign Value to Your … [Read more...] about How To Optimize Offline Conversion Tracking
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google limits Search Terms transparency due to privacy concerns Details: In early September, Google began withholding information on low impression search query results. Moving forward, that data will “only include terms that were searched by a significant number of users”. … [Read more...] about September 2020 Updates to Paid Media Platforms
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
The Complete Guide To PPC Naming Conventions
Naming Conventions is by far my biggest pet peeve as a digital marketer. There is nothing worse than working with an existing structure that is confusing, disorganized, and underperforming because of it. Naming conventions is an important topic, especially in big accounts or if you are running cross-channel campaigns because it lays the foundation of how your reports and … [Read more...] about The Complete Guide To PPC Naming Conventions
The Most Underutilized Microsoft Advertising Features
Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best. But this horse is definitely worth placing a bet on. Microsoft Advertising is a game-changer for many businesses. It’s the underutilized … [Read more...] about The Most Underutilized Microsoft Advertising Features
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Resources For Managing Campaigns through COVID-19 Details: Google has created a centralized space for their resources in managing paid ad campaigns in the mix of global pandemic. This page is chock-full of resources and tips on strategy for each network, platform, and … [Read more...] about June 2020 Updates to Paid Media Platforms
How To Maximize eCommerce Revenue When Demand Skyrockets
There is no doubt the recent stay-at-home orders have impacted businesses in a big way. Some businesses have experienced significant revenue loss, while some eCommerce companies are seeing record revenue months. The current pandemic has changed search behavior as more people shift to buying online. Many eCommerce businesses have experienced an increase in conversion rate … [Read more...] about How To Maximize eCommerce Revenue When Demand Skyrockets
