Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. According to Bing, "the MSN audience is more engaged" and "native ads can yield a click-through rate that is five to seven times higher compared to the average click-through rate for display ads." Currently, Bing Native Ads are only available in Beta for US advertisers but should be … [Read more...] about What Bing Ads Native Advertising Means For You
Search Results for: landing pages
3 Easy Ways To Be Proactive On New PPC Accounts
Editor's Note - Today, we present the first of two submissions to our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Our first post is from Joe Martinez, Senior Manager, Paid Media & Community at Granular. In this ever-changing world of digital marketing, it can be difficult to stay ahead of the game. There are, … [Read more...] about 3 Easy Ways To Be Proactive On New PPC Accounts
The AdWords Script To Create Ads In Bulk
This month I’d like to share a script I originally built 3 years ago to help with ad text optimization in AdWords. It’s intended to make sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk. It could also be used to clean up the worst performing ad in each ad group. AdWords Script For Bulk Ad Creation The … [Read more...] about The AdWords Script To Create Ads In Bulk
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
Live Summit
This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
How To Determine Your Next CRO Test – Part 2
Last month, we discussed the struggles with determining your next conversion rate optimization (CRO) test. If you missed it, see Part 1 where we covered Google Analytics, AdWords, and heat mapping. This month, we’ll take a look at a few more factors that will help you determine your next test, including: Video recordings Usability testing Multiple tests & what to … [Read more...] about How To Determine Your Next CRO Test – Part 2
Native Video Comes To Yahoo
By now, you’ve probably heard a thing or two about native advertising. Perhaps some of you have even dabbled with it. For those who might be new, native advertising seeks to seamlessly place your ad within the context of a web site’s content. It seeks to keep users within their experience as they present your ad. Native is different from search because the user isn’t … [Read more...] about Native Video Comes To Yahoo
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
3 Steps To Guide Your Client Through A Website Redesign
Trends change. And do so at the most inconvenient times. When it comes to your website after you’ve finally hit a sweet spot of performance and usability, here comes a new trend that renders your site outdated. You’ve decided that now it’s time to make a change and redesign your entire site. Whether it’s a few page layouts or updating so that it’s responsive across multiple … [Read more...] about 3 Steps To Guide Your Client Through A Website Redesign
[New Webinar with Dialogtech!] The Essentials For Your 2016 Mobile PPC Strategy
It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year. In this webinar, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, … [Read more...] about [New Webinar with Dialogtech!] The Essentials For Your 2016 Mobile PPC Strategy
How To Determine Your Next CRO Test – Part 1
Have you ever struggled with determining what your next conversion rate optimization (CRO) test should be? Coming up with landing page tests can be difficult, especially if you have a wide range of pages that can be optimized. Maybe you aren’t sure which page to test, what part of the page to focus on or maybe you have a handful of testing ideas but you aren’t sure which test … [Read more...] about How To Determine Your Next CRO Test – Part 1
Webinar: The Essentials For Your 2016 Mobile PPC Strategy
More about this Webinar It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year. In this webinar recording, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting … [Read more...] about Webinar: The Essentials For Your 2016 Mobile PPC Strategy