Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text. No call to action: Never leave the customer hanging! Its … [Read more...] about 9 Mistakes When Creating Ad Text
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Diversify Your Campaign and Explore New Search Territory
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn't have to be your only strategy. I know it's difficult to get out from under the shadow of AdWords but there are other search engines that can generate supplemental traffic and conversions. Diversifying your PPC ad distribution can have very beneficial effects on your … [Read more...] about Diversify Your Campaign and Explore New Search Territory
Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you're just not certain in which direction to go? Don't worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place - … [Read more...] about Need Ideas? Let the Competition Give You a Hand!
Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords
The third series in our Revitalize your PPC Campaign in 5 Days is using negative keywords to weed out unqualified traffic, control your spend, and only trigger your ads to show towards more qualified traffic. Negative keywords are used to weed out unwanted or irrelevant traffic to your campaign. These are keywords, terms and phrases within your ad group that you don’t … [Read more...] about Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords
The Secret to Success May Lie in Your Settings
Today's topic: The Secret. Ok, so I'm not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal to "Revitalize Your PPC Campaign in 5 Days," today I'm going to concentrate on account settings. Google AdWords, Yahoo! Search Marketing and MSN adCenter all have … [Read more...] about The Secret to Success May Lie in Your Settings
Un-Clutter & Optimize Your Account with Better Organization
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but delivering more relevant ads to your customers; If you’re serving highly targeted, relevant ads to your audience, your click-through … [Read more...] about Un-Clutter & Optimize Your Account with Better Organization
Keywords Inactive? They Might Be Ahead of Their Time!
Around our office we've been discussing the definitions for various keyword status' within AdWords. We've deciphered three tiers of keyword status: Active and displaying ads Rejected and not displaying ads Active but not displaying ads The first two are not difficult to understand: either your keyword is approved or it isn't. Very simple. It is the third status that can be … [Read more...] about Keywords Inactive? They Might Be Ahead of Their Time!
Jeremy Mayes, from PPC Discussions has this to say
Jeremy Mayes is a well known blogger in the PPC industry. Today he shares with us his thoughts and opinions on hot topics in the PPC world. Q: Do you foresee any advancements occurring in the next year that will change the way people manage their PPC accounts? A: Yes, over the next 12 months I believe Google will add features that support rule based management of campaigns … [Read more...] about Jeremy Mayes, from PPC Discussions has this to say
How To Dominate The Last 2 Days of the Month
I have a few questions to pose to you: How often do you hit your PPC budget before the end of the month? If so, how far in advance have you hit your budget: a day, perhaps two, maybe three? If this has happened to your campaigns before, wouldn't this happen to other campaigns as well? Perhaps even your competitors' campaigns? These questions lead me to meditate on a new … [Read more...] about How To Dominate The Last 2 Days of the Month
AdWords Top Ad Placement Formula Is Set for a Facelift
Upon logging into my AdWords accounts this morning, I was greeted with an alert: "Coming Soon: Improvement to the Top Ad Placement Formula." Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The current formula involves Quality Score and your actual CPC. Google feels that this leaves you, the advertiser, without much control over … [Read more...] about AdWords Top Ad Placement Formula Is Set for a Facelift
PPC News Roundup for August 8, 2007
An article by Brad Geddes talks about how to minimize click fraud by blocking low quality traffic. In the article you will learn how to block your ads from showing in certain countries, how to block competitors from clicking on your ads, see which content network sites are sending you traffic, how to keep yourself from showing for keyword searches, how to block content network … [Read more...] about PPC News Roundup for August 8, 2007
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account