A Look into adCenter’s Quality Score Rankings The Psychology of Search: Understanding the psychology behind the search process makes us better advertisers and SEOs. A close look at AdWords’ four bidding option at Search Engine Land. This is a very helpful, thorough look at AdWords that describes which bidding option is best depending on your end goal (sign ups, … [Read more...] about PPC News Roundup for May 8, 2007
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PPC News Roundup for May 1, 2007
The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The AdWords team announced that the ability to block specific IP addresses will be released in the next month. This list … [Read more...] about PPC News Roundup for May 1, 2007
Setting Up an International Yahoo! PPC Campaign
The advent of Yahoo!'s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we advertisers must then seek out these foreign Yahoo! search engines and progress from there. A few days ago, after considerable research … [Read more...] about Setting Up an International Yahoo! PPC Campaign
PPC News Roundup for April 20, 2007
While we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by increasing relevant text on the landing page, the conversion rate increased by over 20%! Despite each company claiming not to be in competition with each other, PayPal raises the stakes against Google Checkout once … [Read more...] about PPC News Roundup for April 20, 2007
5 Steps to Exceeding Your Clients Expectations
Tons of information has been posted on how to increase your CTRs or conversion rates or how to improve your ad text and quality scores. I would like to share how I was able to increase my overall account status from under-performing to over-performing. See if my plan of action could possibly help you. It was successful for me. * The goal: to reach 15,284 clicks with a CPC of … [Read more...] about 5 Steps to Exceeding Your Clients Expectations
PPC News Roundup for April 17, 2007
Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet). Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids This blogger noticed a single advertiser hogging up to four paid search ads in the Google SERPs. All of the ads were … [Read more...] about PPC News Roundup for April 17, 2007
Answering a Few Questions for SEOmoz Rebecca
Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from this year’s conference but rather to answer a few questions she poses, and comment on a few nuggets of truth she took away from the PPC session she … [Read more...] about Answering a Few Questions for SEOmoz Rebecca
A Closer Look at Regional Targeting
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic keyword modifiers (i.e. "Indiana widget maker") to display ads for location-specific searches. Before running … [Read more...] about A Closer Look at Regional Targeting
Position Preference – When in Doubt, Bid High
Position preference is an advanced feature in Google AdWords that gives users more control over the positioning of their ads. Why do advertisers need or want to use this feature? * Direct-response advertisers can target their most cost-effective ad position. * This means that if you know you get the best results by running your ads at the bottom of the first page, you can … [Read more...] about Position Preference – When in Doubt, Bid High
Light Sabers at the Ready! The “Empire” Is On the Move.
In the world of search, the primary competitors are Google and Yahoo!, and no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to Yahoo!’s third-party import tool. As part of the roll out of the Panama interface, Yahoo! included the option for advertisers to … [Read more...] about Light Sabers at the Ready! The “Empire” Is On the Move.
PPC News Roundup for March 30, 2007
This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score… A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top spot, and # of keywords. They talk about competitors - not needing to see their bids or their keywords but don’t give a good or thorough … [Read more...] about PPC News Roundup for March 30, 2007
Positives of the Negative: Using negative keywords to enhance your campaign’s performance
Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help you control the clicks you receive, so they remain relevant clicks, and you’re only paying for relevant traffic. Of course, … [Read more...] about Positives of the Negative: Using negative keywords to enhance your campaign’s performance