Even today, people find it hard to trust online shopping. It makes sense, though: you can’t touch, try or test the product with your own hands. Not to mention that, all too often, you don’t get what you thought you would get. And is there anything more frustrating than that? Luckily, eCommerce marketers found a great solution to bridge the gap, foster trust, and prompt … [Read more...] about Boosting Sales Consistently with the Right Product Video
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3 Ways To Build Customer Loyalty During A Crisis
As we battle the current pandemic that is COVID-19, it’s important for marketers to keep their customers, or potential customers, at the forefront of their decision-making process. This might seem obvious so let me explain. When I say, “keep the customer at the forefront of the decision-making process,” it isn’t just about the “put the customer first” or “the customer … [Read more...] about 3 Ways To Build Customer Loyalty During A Crisis
When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
These past few weeks have prompted many firsts for even the most seasoned digital advertisers. Be it challenging questions from clients/bosses, head-scratchers within accounts, new working conditions, etc - our day-to-day PPC activities have been turned upside down. While there is a ton of content on the “do’s and don’ts” of advertising during this pandemic, I haven’t noticed … [Read more...] about When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC
Accounting for Future Performance in Paid Media
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t perfectly predict what comes next, it can be vital in preparing and setting realistic expectations. In this article, we’ll cover a few approaches that you can explore and build on. It’s worth noting that while there is … [Read more...] about Accounting for Future Performance in Paid Media
7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Building a good conversion funnel on your e-commerce site means optimizing it in many different ways that can enhance your conversions and profits. This includes many practices that contain the whole design of your site, not just one aspect of it. You will have to provide a complete package for your users. The conversion funnel consists of many smaller stages, and each of … [Read more...] about 7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Python and Javascript are two of the most popular and there has been a rise in their use in areas such as: SEOPPCContent marketingSocial media I will look at the best APIs that SEOs and PPC professionals can use to improve … [Read more...] about Best APIs for SEOs and PPC Managers
A Quick Look at Walmart Media and Spiceworks
Our general group chat is often teeming with questions like “who’s using Walmart Media?”, “DM me if you’ve been running on Spiceworks”, “does Safari have a UI?” This has been making me curious so I went nosing around for those sweet, sweet, deets. Below are some of my impressions and takeaways for these platforms: Safari We all know how I feel about Apple Search Ads, but … [Read more...] about A Quick Look at Walmart Media and Spiceworks
The Amazon Table is Open. Place Your Bets!
Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses. It all depends on your agility, and on who else is playing at your table. And there tends to be more and more players at Amazon Marketing. We interviewed around 25 professional players; Amazon marketing experts, Sellers, Vendors, technology … [Read more...] about The Amazon Table is Open. Place Your Bets!
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads Share Remarketing Lists Across Your Account Manager Details: To make audience list sharing easier for advertisers with a manager account, you can now enable continuous audience sharing across accounts within your manager. Impact: Most advertisers utilize audience lists in … [Read more...] about February Updates to Paid Advertising Platforms
When To Create New PPC Campaigns
The world of paid search is unique for all account managers, every account, and so forth. No two accounts managers are identical in the way that they strategize and no two accounts are identical in terms of what optimizations and changes should be made. With that being said, generalizations can be made and then altered with the account in mind. In this post, we will discuss … [Read more...] about When To Create New PPC Campaigns
Video Content to Increase Conversions and Promote Your Brand
Videos offer a direct and effective way to speak to your audience that no other medium can match. If you have a brand or company looking to engage audiences and motivate them into action, then rest assured that video is the most reliable type of content available. However, some videos work better than others depending on your marketing objectives. And, as any skilled video … [Read more...] about Video Content to Increase Conversions and Promote Your Brand
How Ecommerce Brands Can Benefit From A Growing IoT Market
There are many qualities essential for being consistently successful as an ecommerce seller, but one that holds an increasingly-key position is adaptability. If you look around, you can find some small brick-and-mortar stores in advantageous positions that haven’t significantly changed in decades — no such luck for their online rivals. When all you have is a digital presence, … [Read more...] about How Ecommerce Brands Can Benefit From A Growing IoT Market
