When I was new to paid search I kept hearing about KPIs and whether or not they were being met. However, I don’t recall someone sitting down and talking me through the process of picking out KPI’s for each campaign objective. KPI’s are often briefly discussed when creating strategies while tactics are more heavily prioritized. The opposite should be true. KPI’s should … [Read more...] about What are PPC KPIs and how do you choose them?
Search Results for: call to action
Does Facebook post engagement drive sales?
Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
Evaluation and Insights on LinkedIn Message Ads (InMail)
Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer - the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it's the term you’re all … [Read more...] about Evaluation and Insights on LinkedIn Message Ads (InMail)
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Resources For Managing Campaigns through COVID-19 Details: Google has created a centralized space for their resources in managing paid ad campaigns in the mix of global pandemic. This page is chock-full of resources and tips on strategy for each network, platform, and … [Read more...] about June 2020 Updates to Paid Media Platforms
The Top 25 Most Influential PPC Experts of 2020
Paid Media Marketers - the time has come! We are releasing the latest edition of The Top 25 Most Influential PPC Experts. A few quick notes before you check out the list: There is a complex formula for calculating influence in our industry. (You can read more about the methodology below the list.) Our scoring methodology only takes account of what someone has done within … [Read more...] about The Top 25 Most Influential PPC Experts of 2020
Video Remarketing: LinkedIn vs. YouTube
By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly 50% of internet users look for videos related to a product or service before visiting a store - Hubspot65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)52% of marketers say video is the type of … [Read more...] about Video Remarketing: LinkedIn vs. YouTube
Boosting Sales Consistently with the Right Product Video
Even today, people find it hard to trust online shopping. It makes sense, though: you can’t touch, try or test the product with your own hands. Not to mention that, all too often, you don’t get what you thought you would get. And is there anything more frustrating than that? Luckily, eCommerce marketers found a great solution to bridge the gap, foster trust, and prompt … [Read more...] about Boosting Sales Consistently with the Right Product Video
How To Set Up A Macro In Google Sheets
To Google Sheets! The cloud-based cause of, and solution to, all my work-related problems. It’s time again to bask in the glory of the macro. In my last post, How Excel Macros Save Digital Marketers Time, we discussed the various purposes and implementation methods of macros in Excel. In this post, we’ll be talking about the macro’s cooler, more modern brother, the Google … [Read more...] about How To Set Up A Macro In Google Sheets
Google Ads Audience-Based Campaign Restructure Case Study
Google Ads keyword-based campaign structure is one of, if not, the most important aspects of driving paid performance in digital marketing at the highest levels of intent. With bad structure keywords compete against themselves, quality scores plummet, bidding and budgeting become erratic and less predictable, among many other cascading issues. Behind campaign structure (because … [Read more...] about Google Ads Audience-Based Campaign Restructure Case Study
How To Eliminate Wasted PPC Spend
As we all know, times are crazy right now. Whether you have had to pull back spend drastically, or your business is thriving during these uncertain times, avoiding wasted spend is a main priority for almost everyone. I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts. … [Read more...] about How To Eliminate Wasted PPC Spend
Ad Copy Tips For the COVID Era
Striking a balance between promotional and socially conscious messaging can be challenging right now. We know that Google and Facebook are actively monitoring and snubbing out inappropriate ad copy that has malicious intent (and for that, we’re grateful). That said, it’s difficult not to talk about it and empathize with our audiences. Google is running a series of weekly … [Read more...] about Ad Copy Tips For the COVID Era
6 Best Practices For Effective Landing Pages
If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization (CRO). When it comes to user experience, specifically on high-traffic landing pages, I generally focus on 6 best practices. I described these in even more depth in my latest webinar, Improve Your Website (and sales) Immediately with … [Read more...] about 6 Best Practices For Effective Landing Pages