Wondering why your quality score is so low? If you are, you aren’t alone. Countless marketers and business owners wonder the same thing as they look at their AdWords reports and give their computer monitor the stink eye. It’s an important question and has implications that affect your whole account. With low quality scores you end up paying more for each click, your … [Read more...] about Super-Segmentation For Quality Score
Search Results for: landing pages
5 Ways To Improve Facebook ROI With Audience Targeting
A few weeks ago, Facebook updated how cost per clicks (CPC) are measured for advertisers. In essence, Facebook is excluding engagement clicks (likes, comments, shares) from link clicks and is only charging advertisers for link clicks. Depending on your campaign objective, link clicks may include clicks to websites, call-to-action clicks, clicks to install an app, etc. You can … [Read more...] about 5 Ways To Improve Facebook ROI With Audience Targeting
[New Webinar] Killer Strategies to Win with Click-to-Call
Mobile marketing generates billions of consumer-initiated phone calls. Are your PPC campaigns ready for the leads that pick up the phone and call you? You should be taking the utmost advantage of mobile advertising; From making sure your ads and landing pages are user-friendly for that click, to tracking phone calls back to the specific marketing source that originated them … [Read more...] about [New Webinar] Killer Strategies to Win with Click-to-Call
Testing, Testing… User Testing?
When we're running a PPC account, it's a necessity to take data into consideration when making changes or updates to a process or standard procedure. When we move to CRO, we look to data to call a winning test over the variation or to tell if something is statistically significant. But what we often don’t think about is any type of data or themes before we decide what to … [Read more...] about Testing, Testing… User Testing?
Live Stream of New Flash Webinar @PPCHero Tomorrow!
Live @PPCHero with @Amanda_WestBook: What's the value of segmenting by match type at the campaign level? Join the live stream on PPC Hero's twitter page (@PPCHero) tomorrow, Wednesday, July 29th at 1:30pm EST for a Flash webinar on segmenting by match type. Senior Account Manager at Hanapin Marketing and frequent Hero Conf speaker, Amanda West-Bookwalter will give you the … [Read more...] about Live Stream of New Flash Webinar @PPCHero Tomorrow!
[New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Are you interested in having your ecommerce landing page audited during the webinar? Send your URL to marketing@hanapinmarketing.com. We'll perform an audit on one landing page during the live webinar! How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar … [Read more...] about [New Webinar with Wingify/VWO!] Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
The 4 Common Keyword Mistakes
There are hundreds of tasks you can complete in a PPC account. There are just as many mistakes you can make, if not more. Today we’ll focus on four mistakes regarding keywords. This is in no way a comprehensive list but gives the four most common areas that must be examined to keep an account running well. Targeting Too Broadly Broad match keywords are vital in finding good … [Read more...] about The 4 Common Keyword Mistakes
Nail Down A Mobile Strategy In 5 Simple Steps
Question: Do you have a solid mobile strategy in place for your PPC efforts? If not, you should carve out some time to think about it and nail down an action plan to capture this ever-growing market in the PPC space. We’ve talked about micro-moments and what that means for advertisers, but we didn’t really talk about the specifics of putting together an overall strategy. … [Read more...] about Nail Down A Mobile Strategy In 5 Simple Steps
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
More about this Webinar How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you'll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We'll also … [Read more...] about Webinar – Advanced PPC & CRO Strategies For Effective Advertising in Ecommerce
Getting Started With AdWords Scripts
In 2013, I spoke at Hero Conf for the first time and decided to talk about the then relatively new AdWords Scripts, something not many advertisers had ever heard of, let alone tried in their accounts. That session went well and spurned numerous follow-ups at other conferences, and helped me grow my tool company, Optmyzr, where we build tools and scripts to make account … [Read more...] about Getting Started With AdWords Scripts
The Case For PPC As A Testing Ground
We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing. CEO’s & CMO’s are not the most patient bunch of people. They want to see quick results along with deep performance insights. Testing is key to understanding what elements of campaigns work/don’t work and why. PPC platforms are highly flexible, … [Read more...] about The Case For PPC As A Testing Ground