Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from this year’s conference but rather to answer a few questions she poses, and comment on a few nuggets of truth she took away from the PPC session she … [Read more...] about Answering a Few Questions for SEOmoz Rebecca
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A Closer Look at Regional Targeting
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic keyword modifiers (i.e. "Indiana widget maker") to display ads for location-specific searches. Before running … [Read more...] about A Closer Look at Regional Targeting
PPC News Roundup for April 13, 2007
This article from Search Insider details Google’s value. Whether you like it or not, the truth is that Google’s efforts to find new and innovative ways to monetize the world’s information is just something we all need to get used to. It's a good idea to keep on your competitors. Heidi Cohen over at Clickz Expertsdiscusses some details on monitoring your … [Read more...] about PPC News Roundup for April 13, 2007
Position Preference – When in Doubt, Bid High
Position preference is an advanced feature in Google AdWords that gives users more control over the positioning of their ads. Why do advertisers need or want to use this feature? * Direct-response advertisers can target their most cost-effective ad position. * This means that if you know you get the best results by running your ads at the bottom of the first page, you can … [Read more...] about Position Preference – When in Doubt, Bid High
PPC News Roundup for April 10, 2007
Wordtracker announces the launch of Wordtracker Academy. A complete resource guide for keyword research including articles, case studies and tips. AXcessNews reports that online advertising spending is on the rise! But, of course, there is a dark cloud looming over this positive forecast. Why can’t we just have a report that says "Everything is looking great, … [Read more...] about PPC News Roundup for April 10, 2007
PPC News Roundup for April 6, 2007
Anxious to start using Google’s Website Optimizer? Multivariate testing is even easier with these free tools and resources. Yahoo’s decision to require shorter ad descriptions comes with great tips for writing short, relevant and powerful messages. Sometimes you need to turn down your hype dial and make your headlines not so fantastical and wonderful. Chris … [Read more...] about PPC News Roundup for April 6, 2007
Do Site-Targeted Campaigns Really Work?
Site-targeting is a fairly new feature for Google. A keyword-targeted campaign will allow your keywords to show up on the content match with no knowledge of which site your ads are actually being shown; site-targeted campaigns allow you to specifically select which websites you want your ads to be displayed. There are different ways to select which websites you want your ads to … [Read more...] about Do Site-Targeted Campaigns Really Work?
Light Sabers at the Ready! The “Empire” Is On the Move.
In the world of search, the primary competitors are Google and Yahoo!, and no matter what the situation is, one is always trying to out-do the other. The most recent resurgence of this on-going power struggle is Google’s retaliation to Yahoo!’s third-party import tool. As part of the roll out of the Panama interface, Yahoo! included the option for advertisers to … [Read more...] about Light Sabers at the Ready! The “Empire” Is On the Move.
PPC News Roundup for March 30, 2007
This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score… A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top spot, and # of keywords. They talk about competitors - not needing to see their bids or their keywords but don’t give a good or thorough … [Read more...] about PPC News Roundup for March 30, 2007
Positives of the Negative: Using negative keywords to enhance your campaign’s performance
Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don’t offer. Negative keywords can help you control the clicks you receive, so they remain relevant clicks, and you’re only paying for relevant traffic. Of course, … [Read more...] about Positives of the Negative: Using negative keywords to enhance your campaign’s performance
When Broad Match Is Just TOO Broad
There’s an interesting thread at SEM 2.0 seeking thoughts about paid-search marketing "woes" in relation to Google’s broad-matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include "extended match." The obvious change in search-query permutations and phrase orders … [Read more...] about When Broad Match Is Just TOO Broad
PPC News Roundup for March 27, 2007
What Makes Us Search Online To Buy Offline? Microsoft Search Share Troubles New Wordpress Plug-In, Recommend It 66 Ways to Link Build in 2007 Search Engine Smackdown Challenge to Jason Calacanis Top 10 favorites for AdWords Editor Keyword grouper Yahoo click quality czar Yahoo: 92% of Conversions Happen Offline Google is testing a "Search PPC" option over the right … [Read more...] about PPC News Roundup for March 27, 2007
