You don't have to be a financial expert to know that the economy is in a rough patch. The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven't been open for dine-in customers. For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% … [Read more...] about Six Ways to Adjust Google Ads to Save Budget
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Google Ads Optimization: Search Campaign Optimization List
Successful Google Ads campaigns require regular optimization. Often, PPC managers don’t have the processes in place to optimize their Ads campaigns and don’t yield the results of their competitors. If you want to make the most of Google Ads and the online personalized recommendations they present searchers with, then this optimization checklist will come in … [Read more...] about Google Ads Optimization: Search Campaign Optimization List
Using Google Ads for Shopify Success
Photo by Roberto Cortese on Unsplash Shopify is the most popular E-commerce platform in the world, providing you with all the features you need to build, manage, and market your online store from a centralized location. That said, no matter how powerful Shopify is, it’s important to note that success is not a guarantee. After all, building your own Shopify store is the … [Read more...] about Using Google Ads for Shopify Success
How to Claim a Refund on Google Ads for Invalid Clicks
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Photo by Firmbee.com on Unsplash If you are serious about growing your business in the competitive online world, then you understand the importance of advertising on search engines. You should also be taking advantage of advertising space on social media and other authority websites in your industry, … [Read more...] about How to Claim a Refund on Google Ads for Invalid Clicks
Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book? Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only one click away from taking targeted action, otherwise known as a conversion. If … [Read more...] about Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
Responsive Search Ads: What is the new default in Google ads?
Text ads are an essential part of Google search campaigns. Over the past years, Google has offered a number of different text ads formats for brands to choose from. However, with this breakthrough algorithm feature, Google is planning to make a single and default text ad format called Responsive Search Ads for relevant search results. In the coming future, Responsive Search Ads … [Read more...] about Responsive Search Ads: What is the new default in Google ads?
Google Ads Resources for the Novice or Expert B2B Advertisers
B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales process begins via search, marketers who ignore the digital component of … [Read more...] about Google Ads Resources for the Novice or Expert B2B Advertisers
Five Major Updates in Google Ads You Must Know as a Digital Marketer
Remember when you had to pay monthly or annually for ads on TV and radio? Completely clueless about whom you are reaching out to and what would be their potential response. Well, that’s similar to hitting an arrow in the dark. Fortunately, we no longer live in this era and have evolved to many transparent and advanced solutions. As a result, marketers today have clarity … [Read more...] about Five Major Updates in Google Ads You Must Know as a Digital Marketer
5 Tips To Running A Successful Google Ads Campaign This Black Friday
Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets, higher targets, and higher returns. But with this increase in performance comes competition - So how do you … [Read more...] about 5 Tips To Running A Successful Google Ads Campaign This Black Friday
8 Types of Google Ads Extensions For Higher CTR
Google Ads extensions help advertisers show more useful information in their paid ads and increase SERP real estate, leading to an increase in CTR. Think about phone numbers, addresses, additional links to pages, and much more. Using appropriate ad extensions will boost the CTR which leads to a higher Quality Score. This means your CPC will go down, and your ads can get more … [Read more...] about 8 Types of Google Ads Extensions For Higher CTR
Why and How You Should Use Google Ads for Your SEO Campaign
Running an SEO campaign is a significant investment of time and resources. There are a lot of on-site factors that you have to get right. It’s a lot of work, and you can never be 100% sure if it was worth the investment until your content is ranking on the front page of the search results. This guide will discuss how you can utilize Google Ads to test a page before you … [Read more...] about Why and How You Should Use Google Ads for Your SEO Campaign
BMM Keywords are Dead: Google Ads Latest Update
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and my opinion as an agency strategist on how this will impact the future of paid search. The Down Low TL;DR - This allows for more granular targeting. This change, along with Google’s recent … [Read more...] about BMM Keywords are Dead: Google Ads Latest Update
