The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
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Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. Every six months (or so), we will do an account review for our clients. A lot of the time, if there is year-over-year data, we use it! And why not? How do we know that we are doing well if we have nothing to compare performance? However, the problem with year-over-year performance is that a lot can … [Read more...] about Year-Over-Year Performance is Rarely “Apples-to-Apples”
Maximize Your Performance In Google Shopping
Google Shopping is a powerful way to drive sales to an e-commerce store. Typically this channel has a lower level of competition simply because of the volume of work that's involved in creating and maintaining the product data. This means that, for the meantime, advertising in Google Shopping is pure gold! Today we're going to take a look at a variety of techniques and best … [Read more...] about Maximize Your Performance In Google Shopping
Your Ultimate Google Shopping Exam Checklist
Boys & Girls of All Ages: The Google Shopping Exam is here!! That's right, step up and give it your best shot: Google has released its Shopping Exam and today you'll be given all the major bullet points for your studying pleasure. For those of you who've already taken the existing exams, hope you're ready for a fun one today! And for you all who are still figuring out … [Read more...] about Your Ultimate Google Shopping Exam Checklist
Punch AdWords In The Face With These 5 Easy Scripts
If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at inanimate objects like a computer, right? Instead of spending a ton of time and brain power pulling data and manipulating pivot tables we’ve come up with a few scripts that will help you to minimize frustrations and … [Read more...] about Punch AdWords In The Face With These 5 Easy Scripts
What The Google Trusted Store Announcement Means For Merchants
Google made a big announcement on Tuesday that went relatively under the radar in the PPC world. Starting immediately, the process for online merchants to become Google Trusted Stores has become much easier. What Is A Google Trusted Store? A Google Trusted Store is a direct endorsement from Google. According to the big G, for merchants to have the Google Trusted Store badge … [Read more...] about What The Google Trusted Store Announcement Means For Merchants
Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account. You methodically plan strategy, execute it flawlessly, and the traffic and conversions start rolling in. Everything is going according to plan and life is pretty good. Then the other shoe drops. Traffic starts to spike, spend is rising sharply, and no … [Read more...] about Learn How To Fight Click And Conversion Fraud
Setting Up Your Search Engine Marketing (SEM) Strategy
Usually as agencies we come across established digital clients, clients who have been in advertising for a very long time. They have spent a lot of dollars to promote their brand, products and services. Every once in a while, we come across a client that is not active in the digital space. If this sounds like you, don't worry, we're going to walk you through the steps to … [Read more...] about Setting Up Your Search Engine Marketing (SEM) Strategy
Cutting-Edge Tactics To Spy On Your PPC Competition – On Demand Webinar!
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad … [Read more...] about Cutting-Edge Tactics To Spy On Your PPC Competition – On Demand Webinar!
Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts. There is the approach that I primarily use, which determines optimal bid levels to reach an ROI/volume goal. I’m going to call this ‘Direct ROI Bidding’. The other approach determines optimal position to reach an ROI/volume goal. Then bids are adjusted to get to … [Read more...] about Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
If you haven’t optimized your PPC campaigns for your mobile users, then you could be leaving conversions on the table. In her latest Internet Trends Report, venture capitalist Mary Meeker found that we consume 12% of our media on our mobile devices – yet only 3% of advertising dollars are being devoted to mobile ad spend. While this is a pretty shocking discrepancy, it’s … [Read more...] about 8 PPC Experts Share Secrets For Optimizing Your PPC Campaigns for Mobile Users
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements were made by Google on Wednesday. The new Diagnostics tab in the Merchant Center will be replacing the Data Quality tab currently in the Merchant Center. Five new features around Shopping Campaigns have … [Read more...] about Google AdWords Puts Focus on Shopping Campaigns
