Trade shows and conferences are fantastic opportunities to spread awareness about your brand and network with like-minded people, but it’s difficult for any one vendor to stand out amidst the hundreds (sometimes thousands) of other companies. Short of spending thousands of dollars on a premium sponsorship or an exhibitor booth, you’ll have to rely on on-the-ground hustle and … [Read more...] about 3 Strategies for Building Buzz Ahead of a Trade Show
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Our Greatest Hits for October 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! October was a month of great “how to” and resource posts from Hanapin Marketing! Abby comes in first place with a post from the … [Read more...] about Our Greatest Hits for October 2011
It’s Official: New Ad Placements on Google
Paid search ads at the bottom of Google search results have been seen for several months. Today, Google announced that these new ad placements have been rolled out across their network. When to utilize these new placements will be determined dynamically. So, searchers will not always see ads at the bottom of their results. (At least not yet.) Here’s what the new ad placements … [Read more...] about It’s Official: New Ad Placements on Google
The Future Keeps Getting Brighter for Display Advertising
In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable media blitz launched in the fall of last year to drive awareness – and of course investment – in a channel that has already become a multi-billion dollar … [Read more...] about The Future Keeps Getting Brighter for Display Advertising
PPC Ad Copy Writing For Beginners
You asked for it—we responded. A recent response to our “What to write next survey” brought the topic of “Ad copy writing for beginners.” So, while sitting here at the offices of PPC Hero, I decided to take a break from writing ads and address this request, although I was tempted to write about some of the more obscure survey requests. And by obscure, I mean WTQ irrelevant, … [Read more...] about PPC Ad Copy Writing For Beginners
Newest Developments for the Google Display Network
This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better for advertisers. Yesterday, Bethany wrote on the best practices for the Google Display Network and last week, Sarah and I had the opportunity to head up to Chicago … [Read more...] about Newest Developments for the Google Display Network
Display Network Best Practices
This is the second post PPC Hero's series on How to Succeed on the Display Network. This post focuses on the best practices for structuring Display Campaigns, available targeting options, and tips for optimizing performance on the Display Network. Yesterday, Abby wrote on the similarities and differences between the Google Display Network and Bing Content Network. In this … [Read more...] about Display Network Best Practices
Ticker Tuesday: Using Video In PPC
It's sometimes easy to assume that video is only good for SEO. But video has a lot to offer PPC, especially when it comes to landing pages, conversion types, product demonstrations, and convincing your customers to convert. In this episode of Ticker Tuesday, we take you through the ways that video PPC can improve your overall PPC performance, as well as the different … [Read more...] about Ticker Tuesday: Using Video In PPC
Why You Should Be Advertising With Adknowledge
This is part 1 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at Adknowledge, the 4th largest ad marketplace behind Google, Facebook, and Bing. You might also find a special offer just for PPC Hero readers. Adknowledge, the fourth … [Read more...] about Why You Should Be Advertising With Adknowledge
Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar. But one thing that has always surprised me about my friends who do exclusively SEO, or have dabbled in SEO but no other form of online marketing, is that they seem nervous about jumping into PPC. … [Read more...] about Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Increasing your Quality Score is fun, right? And, hey, profit's pretty okay too. But to achieve an enjoyable and lucrative PPC account, it's important to ensure that your campaign structure is organized to bring you in the highest Quality Score as possible. In this episode of Ticker Tuesday, we walk you through the different ways you can organize your PPC account, from … [Read more...] about Ticker Tuesday: Organizing PPC Campaigns For Fun And Profit
Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
As pay per click managers, we are all way too busy to be monitoring every minute moment in our PPC accounts. So why aren't you using more automated tools? From Google's automated rules to reports downloaded through Analytics Intelligence, Google has many ways to help you save time with their hands-free tools. In this episode of Ticker Tuesday, we show you which tools are the … [Read more...] about Ticker Tuesday: Stop Wasting Time – Use Automated Tools!
