Most advertisers focus their mobile efforts in Google AdWords. It has been shown that Google brings in a younger crowd that is generally more tech friendly than Bing users. Nearly 40% of Bing's audience is between the ages of 35-54. But nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. How do we successfully capture … [Read more...] about 3 Tips For Better Mobile Advertising On Bing Ads
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Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search for a device generically or by brand, you may … [Read more...] about Google’s Not Selling Your Products Like It Used To
Reach The Right Users With Gmail Ads
When it comes to advertising, the goal is always to be in the right place, at the right time, in front of the right person. Being PPC specialists, we know that isn’t always the case and that’s why we measure click-through rate, conversion rate, and any data that we can get our hands on to simply determine the effectiveness of our advertising. That is also why we look to have … [Read more...] about Reach The Right Users With Gmail Ads
On Demand Webinar: What’s In A Name? Product Titles and Brands in Google Shopping
On Demand Webinar What's In A Name? Product Titles and Brands in Google Shopping Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: What’s In A Name? Product Titles and Brands in Google Shopping
[New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the words you use and if you … [Read more...] about [New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants is for you. If your organization qualifies, you can receive $10,000 USD a month...for free! Think of what your organization can do with that money to try and build awareness, collect donations, or try to sign up volunteers. While I will vouch for Google Ad Grants any day, it … [Read more...] about Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you can now create new ads that have (2) 30 character headlines, a single 80 character description line and two breadcrumb fields to enter extra keywords in your display URL called Paths. AdWords … [Read more...] about Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
What’s in a Name? Product Titles and Brands in Google Shopping [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, What's in a Name? Product Titles and Brands in Google Shopping. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Google To Release New Shopping And Travel Features New Google … [Read more...] about What’s in a Name? Product Titles and Brands in Google Shopping [Webinar Confirmation]
On Demand Webinar: What’s in a Name? Product Titles & Brands in Google Shopping
More about this Webinar What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the … [Read more...] about On Demand Webinar: What’s in a Name? Product Titles & Brands in Google Shopping
Create Visually Appealing Reports With Google Data Studio
When we talk about what tasks tend to eat up a significant chunk of time, reporting is surely mentioned. You find yourself slaving away day after day pulling numbers, calculating CPCs and CPLs, only to end up with a mediocre looking report. But wait. There has to be a better way. Let’s explore another option: Google Data Studio. The Interface When you log in, … [Read more...] about Create Visually Appealing Reports With Google Data Studio
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
Are Your Expanded Text Ads Lit?
Dear reader, here is a confession: I am too old to be using slang and I am especially too elderly to be trying so hard to incorporate colloquialisms into a post about Expanded Text Ads. But when Google announced earlier this year they would be ditching the right side ads and would be extending the character lengths for headlines and descriptions, I was ready to make my ads … [Read more...] about Are Your Expanded Text Ads Lit?