While Hero Conf as a whole will be an intense and productive dive into the world of PPC, past attendees tell us the most valuable part of our events is the dedicated time with PPC pros discussing the most pressing issues facing their accounts or agency today. At Hero Conf London, 24-26 October, we have three incredible workshop options to help you be the best PPC Hero you can … [Read more...] about Workshops for Every Type of PPC Hero
Search Results for: excel
[New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seem overwhelming and not worth the time. There’s gotta be a better way, right? The simple key: pivot tables. In this new live … [Read more...] about [New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes
How To Run An Effective Search Query Report In Less Than 15 Minutes [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How To Run An Effective Search Query Report In Less Than 15 Minutes. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How To Excel Your Search Query Reports New Whitepaper! 34 … [Read more...] about How To Run An Effective Search Query Report In Less Than 15 Minutes [Webinar Confirmation]
On Demand Webinar: How To Run An Effective Search Query Report In Less Than 15 Minutes
More about this Webinar Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seem overwhelming and not worth the time. There’s gotta be a better way, right? The simple key: pivot … [Read more...] about On Demand Webinar: How To Run An Effective Search Query Report In Less Than 15 Minutes
Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google to take the step of consolidating all conversion types … [Read more...] about Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
Expanded Text Ads Come To Google AdWords Editor
Ever since Google released expanded text ads in beta, advertisers have been populating their accounts with this new ad format. Advertisers could create expanded text ads in the interface or bulk upload excel sheets, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor 11.5.7. Advertisers now have the ability to … [Read more...] about Expanded Text Ads Come To Google AdWords Editor
View Ad Creative Through The Eyes Of Your Searchers
Making decisions for PPC initiatives can be stressful. Within the industry, we toss around “best” and “common” practices like confetti. We are purveyors of patterns. Collectors of congruency. Emperors of efficiency. However, we lack perfect vision into the future and have to rely on 20/20 hindsight. For example, we rethink a campaign structure after performance doesn’t … [Read more...] about View Ad Creative Through The Eyes Of Your Searchers
Leveraging Analytics For Remarketing: Picking The Ripest Fruit
Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It's a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while the frequency becomes repetitive, its prevalence is well … [Read more...] about Leveraging Analytics For Remarketing: Picking The Ripest Fruit
How To Analyze Time-Of-Day Performance For Luxury Products
Time of day analysis and bid adjustments are not new in the PPC world. However, the importance of ad schedules varies across industries, services, and products. For ecommerce companies that sell luxury goods, ad schedules are more crucial. Why? Online shoppers still want to talk to a salesperson when making a relatively expensive purchase. They want to double check the … [Read more...] about How To Analyze Time-Of-Day Performance For Luxury Products
Are Your Expanded Text Ads Lit?
Dear reader, here is a confession: I am too old to be using slang and I am especially too elderly to be trying so hard to incorporate colloquialisms into a post about Expanded Text Ads. But when Google announced earlier this year they would be ditching the right side ads and would be extending the character lengths for headlines and descriptions, I was ready to make my ads … [Read more...] about Are Your Expanded Text Ads Lit?
Do Standing Desks Really Improve Your Work Experience?
When I started in Paid Search 4 years ago I was in for a shock. Not because I didn’t know anything about Paid Search (which I didn’t) or that I was working in an office for the first time in my life (I was in outside sales for 18 years). It was all the sitting I was doing. At least 8 hours a day. Don’t get me wrong. I got up to use the restroom, go to lunch and occasionally … [Read more...] about Do Standing Desks Really Improve Your Work Experience?
How I Cut Costs By 20% Using Monthly Bid Schedules
I recently found myself in a situation that most PPC-ers will experience at some point. I needed to decrease spend in order to hit a cost-per-lead goal and I did not know where to start. Of course, I asked myself one important question, “Where do I decrease spend in the account in a way that least impacts conversions?” In an account that’s relatively new or in an account … [Read more...] about How I Cut Costs By 20% Using Monthly Bid Schedules
