Google Analytics can be intimidating and often times used for the most monotonous tasks. Don’t get me wrong, even the simplest data can be insightful and allow for great optimizations within any account. However, are you leveraging Google Analytics to its fullest potential? Are you diving deep enough into the data to find hidden treasures? Below are a few steps that will … [Read more...] about Google Analytics: Meet The Pivot Table
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4 Ways Google Tag Manager Will Help Your PPC
I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it. 1) Less Time Talking To Developers This is not, by any means, a … [Read more...] about 4 Ways Google Tag Manager Will Help Your PPC
Google To Initiate AdWords Design Overhaul
If AdWords aged at the same pace as a human it would currently be utilizing a learner's permit and preparing for an upcoming driver's exam. Furthermore, this "teenager" would have been sporting the same semi-outdated style since the second grade. Fortunately at just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since … [Read more...] about Google To Initiate AdWords Design Overhaul
These AdWords Scripts Will Help Manage Shopping Ads
Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
Our Learn with Google Classroom Agenda is Set!
PPC Heroes, don't miss the inaugural Learn with Google Classroom at Hero Conf Philadelphia! Join Google experts as they share the latest tactics, tips and tricks to help you get the most out of your paid search campaigns. Check out the expert sessions coming your way from the Pennsylvania Convention Center, April 25-27: Calls: Converting Customers Through Conversation As … [Read more...] about Our Learn with Google Classroom Agenda is Set!
Google Display Network Targeting: What You Need To Know
The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online. AdWords' contextual targeting tools match your ads to relevant web pages, like targeting travel-related websites if you sell airline tickets. Here are the targeting tools that AdWords has in place for you to … [Read more...] about Google Display Network Targeting: What You Need To Know
7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
You may have thought that 6 metrics were enough, but here are 7 more Google Analytics you should be using in your CRO strategy. 1. Exit % When we focus on exit rate, we're looking at those who visited multiple pages and on their last page, decided to leave the site. If we're focusing on bounce rate, those visitors arrived at a specific page and left that same page without … [Read more...] about 7, That’s Right, 7 More Google Analytics Metrics You Should Be Using For CRO
Use Custom Metrics To Visualize The Impact Of No Sidebar Ads
Many sidebar ad thoughts have been bouncing around the PPC Industry as of late. Our own Kayla Kurtz wrote about her sidebar ads conspiracy while Matt Umbro spoke to what the announcement means for advertisers. Now that Google has had the new layout of no side ads and 4 top ads (in highly competitive auctions) set up for a couple weeks, how do you know if your account has … [Read more...] about Use Custom Metrics To Visualize The Impact Of No Sidebar Ads
Introducing the Learn with Google Classroom
As our friends at PPC Hero know, the number one priority at Hero Conf events is to ensure that we are meeting our attendees’ expectations. Whether that means providing the most up-to-date content or unique and useful networking experiences, our goal is for each attendee to feel that their time has been well-spent. So when a good chunk of our event reviews say we should push the … [Read more...] about Introducing the Learn with Google Classroom
Sidebar Ads – My Conspiracy Theory
The best, and sometimes worst, thing about paid search is that while everything changes…it all stays the same. I’m specifically talking about the ever-dynamic world that is Google AdWords. There are always small tweaks and adjustments, and usually, the wide-sweeping changes are few and far between. The latest and greatest of these changes has been the removal of sidebar … [Read more...] about Sidebar Ads – My Conspiracy Theory
The AdWords Script To Create Ads In Bulk
This month I’d like to share a script I originally built 3 years ago to help with ad text optimization in AdWords. It’s intended to make sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk. It could also be used to clean up the worst performing ad in each ad group. AdWords Script For Bulk Ad Creation The … [Read more...] about The AdWords Script To Create Ads In Bulk
6 Google Analytics Metrics You Should Be Using For CRO
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to improve that performance. Today, we’ll focus on six analytics metrics that will contribute to your conversion rate … [Read more...] about 6 Google Analytics Metrics You Should Be Using For CRO