As the CEO of a 45-person company, I obviously can’t make all of the decisions for the company, nor do I want to. I need to be able to rely on our department heads and managers to drive results. So, I would approach managing the agency like I approach managing Hanapin, focusing on results and behaviors. If Hanapin were to hire a PPC agency, I would not be the person managing … [Read more...] about How I Would Evaluate A PPC Agency’s Performance If I Were A Client
Search Results for: landing pages
Setting Clear PPC Expectations From The Beginning
Over the past five years the PPC industry has evolved and changed. As more pay-per-click agencies target small business we are increasingly seeing cost per clicks (CPCs) increase. This is simply because there are more companies in the marketplace bidding for positions on the results pages. Increasingly it is rare that a company does not spend money in PPC. As agencies we … [Read more...] about Setting Clear PPC Expectations From The Beginning
Utilize These 4 Ad Extensions Above All Else
Paid Search Marketers are always looking for a way to boost overall click thru rates within their accounts. While many metrics play a role in overall performance, higher click thru rates mean more traffic, which potentially leads to more conversions, leads or whatever you deem as a success within your account. Not only do higher click thru rates lead to more successful actions, … [Read more...] about Utilize These 4 Ad Extensions Above All Else
Webinar: Ask Me Anything About CRO With Brian Massey and Joanna Wiebe
Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter More about this Webinar We’ll cover how to use CRO to increase your conversions, best practices on strategy and what to test, as well as live feedback on submitted landing pages from top industry experts. You'll get expert-level CRO tips like: How to assemble an awesome CRO team … [Read more...] about Webinar: Ask Me Anything About CRO With Brian Massey and Joanna Wiebe
Do Your AdWords Scripts Keep Giving You Timeout Errors?
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and I don't mean 30 minutes, I really mean a few minutes) AND doesn't give you all those annoying timeout errors? (Get these a lot?) Yeah, so did we. So here at … [Read more...] about Do Your AdWords Scripts Keep Giving You Timeout Errors?
My Experience With An Adult PPC Client
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from Joe Martinez (@MilwaukeePPC), Search Marketing Specialist at Top Floor. At the agency I work for, I … [Read more...] about My Experience With An Adult PPC Client
How To Create Image Ads With No Artistic Ability In 5 Minutes
For a newer article on this topic visit: 3 Reasons to Run Responsive Display Ads + New Features You’re not Bob Ross, and there are no happy clouds. As a PPC manager you are required to perform many tasks, and few of them require artistic ability. Yet, now you need image ads for the client who suddenly decides they want to use the Google Display Network. So you open … [Read more...] about How To Create Image Ads With No Artistic Ability In 5 Minutes
4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. This post originally came to us from JD Prater (@jdprater). JD is now a Senior Account Manager at Hanapin Marketing and regular … [Read more...] about 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
4 Red Flags That PPC is Not Right For Your Business And What To Do About It
I’ve been in PPC for quite some time now. As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC. I’m not just speaking to the ability to setup an account, create a few campaigns, and quickly begin sending traffic to your website. Many businesses fail to think through whether or not their … [Read more...] about 4 Red Flags That PPC is Not Right For Your Business And What To Do About It
Don’t Forget The Basics! Audit Your Account – A New Case Study
As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem on my own account, it was mainly … [Read more...] about Don’t Forget The Basics! Audit Your Account – A New Case Study
[New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. However, if you want to … [Read more...] about [New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
More about this Webinar These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. … [Read more...] about Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO