For a newer article on this topic visit: Gmail Ads Made Easy: The Perfect Guide To Getting Started According to Google, based on the current growth since 2014, 96% of adults use email and 56% of these users use Gmail as their provider. Within the Google Display Network (GDN), you can use Gmail Ads (formally known as Gmail Sponsored Promotions) to reach targeted … [Read more...] about Your Guide To Setting Up Gmail Ads
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New Google Shopping Insights Tool – Treasure Or Time Waster?
For those of you who missed last month’s announcement, Google has released a new gadget called the Google Shopping Insights Tool. And while I strive to embrace the tools and products with which our advertising platforms provide us, my opinion on the latest release was too strong to keep quiet. I feel it is my obligation, as a citizen of the PPC world, to provide you with my own … [Read more...] about New Google Shopping Insights Tool – Treasure Or Time Waster?
Yahoo Reaches New Agreement With Google
On October 19, Yahoo filed regulatory paperwork with the SEC that revealed a new arrangement between the search engine and Google. The apparent goal of the agreement is to aid Yahoo’s search business, on both desktop and mobile devices. The agreement outlines the following as services that Google will provide: Web search results Search ads Image search services In the … [Read more...] about Yahoo Reaches New Agreement With Google
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping Campaigns. Although advertisers have long since enjoyed the many benefits of Remarketing Lists for Search Ads, this update effectively extends their application to both Shopping ads (PLAs) and Local Inventory ads (LIAs). The increased reach … [Read more...] about Google Rolls Out RLSA To AdWords Shopping Campaigns
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
3 Ways Custom Labels Improve Product Ads ROI
When you're looking to improve results for Google Shopping campaigns, custom labels are a great feature to use because they can help you get more clicks for the products that deliver the best results, either through better bidding or better account structure. Based on my first-hand experience at Optmyzr and some interesting tidbits I picked up by talking to others, I’d like to … [Read more...] about 3 Ways Custom Labels Improve Product Ads ROI
Are Your Ads Showing Where You Think They Are?
Many advertisers utilize geographic targeting in their campaigns. This strategy is for both business and optimization reasons. While this tactic is certainly beneficial, the default settings might not be exactly what many advertisers think they are. The default targeting setting in AdWords and Bing is for users in or interested in a location. The AdWords option reads, … [Read more...] about Are Your Ads Showing Where You Think They Are?
Want to Meet Experts From Bing, Adobe and Google?
Hero Conf is the largest London conference 100% dedicated to PPC. Our full schedule is now live and it's packed with 40+ in-depth sessions from the best and brightest minds in the industry, from brands you trust like Bing, Adobe, and Google, and fantastic local agencies like Periscopix, Koozai, Found and Jellyfish. From our all-new advanced track to open forums with Bing and … [Read more...] about Want to Meet Experts From Bing, Adobe and Google?
Set Your YouTube Stage With TrueView Ads And Remarketing
In my last post, I discussed the benefits of advertising on YouTube and how to pitch this advertising platform to upper management. When you’re in that meeting with management, the next logical questions you will receive including: How do we advertise on YouTube? What are the different ad types? What kind of advertising makes sense for us? How do we proceed … [Read more...] about Set Your YouTube Stage With TrueView Ads And Remarketing
On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
On Demand Webinar 4 Underutilized Google Analytics Features For PPC Accounts Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
12 Ways Google AdWords Drives PPC Managers Crazy
Editor’s Note: This article is the final post as part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from SEO, copywriting and PPC Specialist, Emma McHale (@EmmaMcHal). I love PPC and … [Read more...] about 12 Ways Google AdWords Drives PPC Managers Crazy
Final Solution For Exact Match In Shopping Ads
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from PPC Specialist Petra Vetrovska (@vetrovka). Some keywords are important, more important than … [Read more...] about Final Solution For Exact Match In Shopping Ads