More about this Webinar The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about … [Read more...] about Flash Series: Four Must-Have Tactics for Travel PPC
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3 Ways To Improve Your Bing Ads Reporting Skills
If you are involved with PPC, I guarantee you have created a report at some point. If you haven’t, you have probably been given a report to read or analyze. After all, we let the numbers speak and dictate the direction of account optimizations. You may even be able to create a report in your sleep. That being said, what’s worse than knowing what you want to report on and having … [Read more...] about 3 Ways To Improve Your Bing Ads Reporting Skills
[New Whitepaper!] Eight Must-Have Tactics To Make Your Travel PPC Account Soar
The travel agent of the modern world has undergone a seismic shift in identity. Many would argue this position no longer exists, a profession that has crumbled and given way to the digital age. Some would nostalgically recall the freestanding concrete buildings riddled with destination banners and logos intertwined with airplanes as a thing of the past. And while this may be … [Read more...] about [New Whitepaper!] Eight Must-Have Tactics To Make Your Travel PPC Account Soar
Live Summit Confirmation (v2)
Alright! You are now registered for the PPC Hero Live Summit! We've sent a confirmation to your email. The day before the Summit, we'll send you an email with a link to join the live stream. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: 10:00am - 10:45am EST Welcome & PPC … [Read more...] about Live Summit Confirmation (v2)
Sidebar Ads – My Conspiracy Theory
The best, and sometimes worst, thing about paid search is that while everything changes…it all stays the same. I’m specifically talking about the ever-dynamic world that is Google AdWords. There are always small tweaks and adjustments, and usually, the wide-sweeping changes are few and far between. The latest and greatest of these changes has been the removal of sidebar … [Read more...] about Sidebar Ads – My Conspiracy Theory
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
Live Summit
This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
How To Find Your Competitors’ Bidding Schedule
Over the last few months, I've written articles on how to best visualize who your true top competitors are by finding rank above share to estimate who is showing above your ad or pushing you out of auctions. When digging into Auction Insights in the AdWords interface (Details > Auction Insights) you are able to utilize segments, with time and device as the options of … [Read more...] about How To Find Your Competitors’ Bidding Schedule
Amazing Automated PPC Rules You Must Use
Google and Bing allow you to create automatic rules that can run at scheduled times to make your PPC life easier. You are able to make changes to ad status, bids, budget, keywords, and more. These automated rules can help you save time and money and help you achieve account goals. For the purpose of this post, we're going to look at AdWords rules, but know that we can setup … [Read more...] about Amazing Automated PPC Rules You Must Use
Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
Every so often, an account lands in your lap and you just don’t know where to begin. Performance might be in a downturn and what is converting is coming at a high cost. You want to dive in and start optimizing, but how can you decide what to focus on first? By combining a couple of simple reports, you can quickly diagnose an ailing account and go from zero to PPC Hero. Get … [Read more...] about Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts
3 Reasons Not To Run Facebook Ads
Are you running Facebook Ads? Are you happy with your results? Do you struggle to measure their impact and return on investment? A lot of advertisers are growing frustrated with their Facebook results due to a lack of an overall Facebook marketing strategy. In this article, you’ll discover three reasons not to run Facebook Ads until you have some of the fundamentals of … [Read more...] about 3 Reasons Not To Run Facebook Ads
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
