Google AdWords introduced dynamic structured snippets earlier this year, and over those past few months advertisers have been seeing success utilizing the feature. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. The information that automatically appears for your ad’s snippets reflects categories of … [Read more...] about Google AdWords Introduces Structured Snippet Extensions
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[New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data from non-Google … [Read more...] about [New Webinar with Jeffalytics!] 4 Underutilized Google Analytics Features for PPC Accounts
Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Sure, you’re running general remarketing (you ARE, right?!) but what about more specific remarketing strategies? Most, if not all, accounts are using the generic “remarket to all visitors” strategy, but we’re missing out on some great opportunity to get more granular with our targeting, thus making it more likely that users will convert. For ecommerce accounts in … [Read more...] about Solidify Your Ecommerce Remarketing Strategy With Google Analytics
Tips For Passing Google’s Mobile Certification Exam
Even though it’s been “The Year of Mobile” for about five years now, there is finally an AdWords certification exam that tests our knowledge and allows us to tout ourselves as mobile advertising experts to anyone who will listen. As a recent addition to Google’s menu of available exams, you might be thinking about adding another feather in your cap and taking the exam. Well, … [Read more...] about Tips For Passing Google’s Mobile Certification Exam
Webinar Confirmation: 4 Underutilized Google Analytics Features for PPC Accounts
You're All Set! You're now registered for Hanapin Marketing and Jeffalytic's webinar, 4 Underutilized Google Analytics Features for PPC Accounts. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Get More Bang For Your Buck – 6 Ways To Use … [Read more...] about Webinar Confirmation: 4 Underutilized Google Analytics Features for PPC Accounts
Webinar: 4 Underutilized Google Analytics Features for PPC Accounts
More about this Webinar Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data … [Read more...] about Webinar: 4 Underutilized Google Analytics Features for PPC Accounts
The Impact Of Google’s July 2015 Quality Score Change
On July 28th, Google announced in a post on G+ that they are changing how Quality Score is calculated for new keywords. The most significant part of the change is that keywords without traffic will now, by default, receive a score of 6, and Average for the three components of Quality Score. Once keywords gather enough impressions, scores will update about a day or so … [Read more...] about The Impact Of Google’s July 2015 Quality Score Change
Amazon Text Ads Are Here – What Does It Mean For You?
In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging. The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on Amazon and … [Read more...] about Amazon Text Ads Are Here – What Does It Mean For You?
Reviewing The Latest Bing Ads Enhancements
Bing Ads is constantly rolling out new features based on customer feedback and also to keep up with Google AdWords enhancements. It can be difficult to keep track of all the new features so here are the newest ones available. New Accounts And Billing Features Account and billing management isn't something you should have to spend a lot of time on. Bing recently rolled out a … [Read more...] about Reviewing The Latest Bing Ads Enhancements
On Demand Webinar: The Most Valuable Google AdWords Features for the PPC Account Manager
On Demand Webinar The Most Valuable Google AdWords Features for the PPC Account Manager Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: The Most Valuable Google AdWords Features for the PPC Account Manager
Webinar Confirmation: The Most Valuable Google AdWords Features For The PPC Account Manager
You're All Set! You're now registered for Hanapin Marketing and AdStage's webinar, The Most Valuable Google AdWords Features For The PPC Account Manager. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 4 AdWords Editor Features To Save You … [Read more...] about Webinar Confirmation: The Most Valuable Google AdWords Features For The PPC Account Manager
Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
More about this Webinar Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there's a lot of data and a lot of different features to try - how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and … [Read more...] about Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager