I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue. In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the second biggest shopping … [Read more...] about Are You Ready To Go Back To School?
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Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
Start RLSA On The Right Foot
RLSA (Remarketing Lists For Search Ads) works similarly to traditional retargeting. RLSA shows ads to previous website visitors that are now searching on Google or Google’s Search Partners for your targeted keywords. In direct response accounts, building brand awareness is a side benefit of advertising. Direct response accounts want revenue and lead numbers. Brand awareness … [Read more...] about Start RLSA On The Right Foot
Why We Need To Fail In Order To Move Forward
I usually don’t gain insight or motivation from quotes, but one has stuck with me over the years, which has helped to put my career into perspective. In the movie Batman Begins, Bruce Wayne has seemingly been defeated, but his butler, Alfred, gives Bruce the motivation he needs to continue. Alfred says, “Why do we fall, sir? So that we can learn to pick ourselves up.” I’m a … [Read more...] about Why We Need To Fail In Order To Move Forward
[New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools, as well as some brand new features in those tools to help you further optimize your account. In this webinar, you'll learn a number of actionable takeaways to enhance your account's performance such as best practices for Shopping Campaigns, … [Read more...] about [New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
Webinar – Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
More about this Webinar Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools like the Campaign Planner, Auction Insights, Shopping Campaigns (still in beta) and Universal Event Tracking. In the recording, Bing Ads Account Manager, Eric Couch, and Hanapin's Senior Account Manager, Carrie Albright, … [Read more...] about Webinar – Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
Use Remarketing To Think Like A Direct Marketer
Historically digital marketing has been focused on new customer acquisition. When considering paid search we generally try to find new users who have the intent to buy our products or services. However, this sentiment is changing. New innovations in paid search are allowing us to use the channel for repeat customer acquisition. Email as a channel was the first branch into … [Read more...] about Use Remarketing To Think Like A Direct Marketer
Labels Among Major Changes To AdWords Editor
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more. Labels This update is what I’m most looking forward to using. You can now create, edit or delete labels using the Labels tab under the Shared library in … [Read more...] about Labels Among Major Changes To AdWords Editor
Using Bid Simulations And Estimates More Effectively
One of the most underutilized AdWords tools is bid simulators. That isn’t to say they are unused as more often than not, users are simply skeptical. We’ve all seen the estimates for top of page bids and there is plenty of room for doubt. However, ignoring the tool completely means you aren’t taking advantages of potential areas for improvement. What Is It? You’ve probably … [Read more...] about Using Bid Simulations And Estimates More Effectively
On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
5 Reasons Why We Love Conversion Rate Optimization
This is a test. I’m going to see if leaving out an introduction will lead you to read this entire article and come to understand why Conversion Rate Optimization is so important to utilize and just why we love it. Complement to PPC Hanapin is primarily a Paid Search agency. We focus on setting up campaigns, ad groups, keywords, and ads for our clients to serve their most … [Read more...] about 5 Reasons Why We Love Conversion Rate Optimization
How To Go About Adding To Your PPC Mix
The first questions that should be answered for any new PPC account need to cover goal identification. What will make this a successful marketing channel for us? How many conversions and at what cost per acquisition will put us in the black? After that can come many different questions, including ones related to the specific business or industry you’re working in. … [Read more...] about How To Go About Adding To Your PPC Mix
