As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, not our opinion, to define what “influential” truly means. Inevitably, it means that well-known, established and traditionally influential experts are plentiful on the list, while other deserving experts—particularly the young, … [Read more...] about The Top Women in CRO (Who Should’ve Made Our List)
Search Results for: landing pages
Turn Traffic Into Results With This Ulitmate CRO Toolkit!
So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user sees and does at the end of their click journey, making sure your landing page is engaging and relevant, and creating a cohesive message from your ad to the … [Read more...] about Turn Traffic Into Results With This Ulitmate CRO Toolkit!
How To Turn Competitive Analysis Into Actionable PPC Gains
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Sun Tzu – The Art of War PPC Let’s face it – managing a PPC account doesn't happen in a vacuum. We tend to … [Read more...] about How To Turn Competitive Analysis Into Actionable PPC Gains
PPC Hero Interviews Brad Geddes
If you are in the paid search industry, chances are that you've heard of world renowned paid search guru, Brad Geddes. Along with being an author, speaker, and marketing consultant, Brad recently launched a new ad testing platform called AdAlysis. Brad was gracious enough to allow PPC Hero an interview. How did you get into paid search and why have you stuck with … [Read more...] about PPC Hero Interviews Brad Geddes
The Argument For Match Type Segmentation
There have been many debates recently in our agency and here on PPC Hero over match type segmentation. It’s not surprising that people get heated when hearing that their way isn’t best. I suggest that every Account Manager should do what they feel works best, but there are many factors to consider when deciding the best option. There is often a good reason that advertisers … [Read more...] about The Argument For Match Type Segmentation
5 Strategies For Dealing With Restricted PPC Budgets
We’ve all seen it: the little orange text saying, “limited by budget” next to your campaign. The red alert that Google uses to say, “hey, you’re limiting your campaigns!” Unfortunately, we can’t always choose when we can open budget up, and we aren’t always able to expand budgets even when performance is great. These 5 strategies will help you make the most of these … [Read more...] about 5 Strategies For Dealing With Restricted PPC Budgets
Advanced ABCs of PPC – Terminology & Strategies to Remember
In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Class is … [Read more...] about Advanced ABCs of PPC – Terminology & Strategies to Remember
The Schedule is Now Live for Hero Conf Conversion Summit!
PPC Heroes, the full conference schedule for Hero Conf Conversion Summit is now posted! Explore the sessions, speakers and exciting venues and don't miss your chance to be part of an all new series of Hero Conf Summits, designed for serious marketers in competitive markets. Hero Conf Conversion Summit will feature world-class experts from brands you trust speaking to the many … [Read more...] about The Schedule is Now Live for Hero Conf Conversion Summit!
[Webinar Recording] 10 Ways To Outsmart Your PPC Competition
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager. In the recording below, experts Erin Sagin … [Read more...] about [Webinar Recording] 10 Ways To Outsmart Your PPC Competition
5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
You've got great ads and a great click-through-rate, but you're just not seeing the conversions you want. It's a good time to check out your site and come up with some conversion rate optimization (CRO) ideas. There are a variety of tools available, including some free options to get you started. Google Analytics is a great free tool and is often overlooked or underutilized in … [Read more...] about 5 Ways To Use Google Analytics for CRO That You Haven’t Thought Of – New Whitepaper!
Everything You Need To Know About PPC Ad Extensions
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of our ads. Take a look at this ad from Walmart I saw the other day. Notice how more than 50% of the space taken up by this ad comes from extensions of various types. Why Are Ad Extensions Important? There’s Lots … [Read more...] about Everything You Need To Know About PPC Ad Extensions
6 Factors to Assigning the Right PPC Account Manager
New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot salespeople (“Whose turn is it?”). Why is that? Because just as any account has multiple facets of need, Account Managers have different experiences and focus … [Read more...] about 6 Factors to Assigning the Right PPC Account Manager