In a surprising move last week, Amazon announced that Product Ads would be discontinued effective this October 31st. The actual announcement is only viewable to those who have Seller Accounts, however, here is a screenshot of the messaging. The move is surprising since many merchants are seeing good results from Product Ads. Merchants can show their ads on Amazon and … [Read more...] about Amazon Text Ads Are Here – What Does It Mean For You?
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How To Create Display URLs In Bulk
Have you faced a tight deadline and needed to create hundreds or thousands of new display URLs? Maybe you’ve onboarded a new account and realized that you have 10,000 ads all with the same display URL and no mobile preferred ad copy. Then this is the article for you. In the next few minutes, you too will be able to impress your friends, family, and maybe even your boss … [Read more...] about How To Create Display URLs In Bulk
10 Steps To Strategic Account Management
As PPC marketers, we often have to-do lists that run a mile long and take up most of our day. This, of course, is a good thing because it means that we are getting tasks done within the account that should improve day-to-day performance. However, we are sometimes so focused on the tactical that we forget to look at the bigger picture and create strategic plans toward account … [Read more...] about 10 Steps To Strategic Account Management
Outmaneuver Your Competition With Bing Ads Marketplace Trends
Former Hanapin employee and current Bing Ads Account Manager, Eric Couch, stops by the blog to share current Bing Ads marketplace trends. In all of my time working at an agency, and even beyond that now working at a Search Engine, I’ve learned there’s one universal truth: advertisers love getting competitive insights and learning about greater trends for their industry in … [Read more...] about Outmaneuver Your Competition With Bing Ads Marketplace Trends
Going It Alone – Should You Become An Independent PPC Operator?
I'm not sure if I've ever run across an article on this topic, but I have run across many people interested in it. Being independent has a draw on everyone. Who doesn't want to live life their way, make their own hours, be limited only by their destiny? (Well, in reality there are far more limitations than destiny, but this is the grass-is-greener mentality we all carry, … [Read more...] about Going It Alone – Should You Become An Independent PPC Operator?
5 Ways To Improve Facebook ROI With Audience Targeting
A few weeks ago, Facebook updated how cost per clicks (CPC) are measured for advertisers. In essence, Facebook is excluding engagement clicks (likes, comments, shares) from link clicks and is only charging advertisers for link clicks. Depending on your campaign objective, link clicks may include clicks to websites, call-to-action clicks, clicks to install an app, etc. You can … [Read more...] about 5 Ways To Improve Facebook ROI With Audience Targeting
Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
The past two weeks we have discussed the process of landing a job in PPC. The recommendations, advice, and insight came from my experience over the course of 8 years building PPC teams. If you would like to get caught up with this series, you can start with part 1, where we discuss how to get noticed by hiring managers. If you are short on time, I can give you the 1 sentence … [Read more...] about Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
Calculating Expected Lag Revenue
Don't count your chickens before they hatch. Usually, people tend to count on something before it happens, or they "count their chickens before they hatch." In paid search we do the opposite. Our phrase needs to be "Don't optimize before all your revenue is counted." But most accounts have lagging revenue and at the same time we need to optimize based on the most recent date … [Read more...] about Calculating Expected Lag Revenue
Nail Down A Mobile Strategy In 5 Simple Steps
Question: Do you have a solid mobile strategy in place for your PPC efforts? If not, you should carve out some time to think about it and nail down an action plan to capture this ever-growing market in the PPC space. We’ve talked about micro-moments and what that means for advertisers, but we didn’t really talk about the specifics of putting together an overall strategy. … [Read more...] about Nail Down A Mobile Strategy In 5 Simple Steps
Our Top-Rated Speakers Return for Hero Conf London!
8 of our 10 Best Portland Speakers Headline our First London Event! Hero Conf is home to some of the most in-depth, high-quality presentations in digital advertising. To ensure that's also true at our inaugural London event, 28-30 October at the Millennium Gloucester London Kensington, we're bringing back our highest rated speakers from Hero Conf Portland to join an … [Read more...] about Our Top-Rated Speakers Return for Hero Conf London!
When And How To End Your Ad Tests
It is easy to get started testing ads. Just add two ads to an ad group (hopefully by device type) and suddenly you’re testing ads. However, you won’t see long term improvements in your account until you pause your losing ads. Often determining which ads are losers and when to end ad tests is where the tricky part of testing comes into play. In this article, we’ll examine how to … [Read more...] about When And How To End Your Ad Tests
Handling PPC Client Agreement Renewals
You’ve finally found it – an excellent client/agency relationship. So much so that you want to keep the engagement and momentum rolling with an agreement renewal. How should you (as the client or the agency) handle this? Who should lead? What questions should be asked? Never fear! Our team comes across this subject often and we’re happy to shed some light on how to make the … [Read more...] about Handling PPC Client Agreement Renewals
