Tune in Wednesday, December 10, as Vice President of Product Management, Jerry Dischler and AdWords Product Managers host a 30-minute livestream to recap the AdWords events of 2014. Based upon Google’s announcement, they will also be highlighting mobile attribution, app promotion ads, automated bidding features and best practices for 2015. In addition, Dischler will be … [Read more...] about AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”
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Setting Up Your Search Engine Marketing (SEM) Strategy
Usually as agencies we come across established digital clients, clients who have been in advertising for a very long time. They have spent a lot of dollars to promote their brand, products and services. Every once in a while, we come across a client that is not active in the digital space. If this sounds like you, don't worry, we're going to walk you through the steps to … [Read more...] about Setting Up Your Search Engine Marketing (SEM) Strategy
Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
What would a second page view mean for your PPC campaigns? How would a second chance to ‘make nice’ with abandoning users affect your bottom line? In my last post, I discussed 5 ways exit overlays can supercharge your PPC campaigns. Here’s a quick summary: Exit-intent technology monitors visitor behavior on your site; when abandoning users are identified, it triggers … [Read more...] about Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
Strategies For Targeting Top Of Funnel Keywords
One of the features of PPC I love the most is how specific it can be. For example, if a user is searching for “donut shop k cups,” you can tailor your ad to speak to this product while sending the person to a landing page containing “donut shop k cups.” However, not every search is this specific. A large percentage of searches are root terms, also known as top of funnel … [Read more...] about Strategies For Targeting Top Of Funnel Keywords
Gain Insight Into User Intent With These Two Analytics Reports
PPC Hero series week rolls on as we focus today on two key Google Analytics report. Make sure to check out all posts this week, including Carrie's take on location extensions, Jacob's view of the destination URL report, and Kayla's look at how to use client service reports to improve retention. In paid search our first goal is to get people to the website. What happens after … [Read more...] about Gain Insight Into User Intent With These Two Analytics Reports
Win the Mobile Bid Battle with 3 Easy Excel Reports
Of all the issues we deal with in PPC, the question of what to do with mobile traffic seems to come up more often than the rest. In many ways, it's the next big problem we have to face (alongside attribution in general)- is there any value to this traffic? If so, how do we properly account for its value? And what role does it play in our marketing efforts as a whole? While … [Read more...] about Win the Mobile Bid Battle with 3 Easy Excel Reports
3 Quick Tips To Simplify Your Bid Optimizations
When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding. How will you wrangle your new keyword friends and get them to perform to the best of their ability? Google is always happy to provide you with plenty of tools and suggestions for what to do, but the options can be … [Read more...] about 3 Quick Tips To Simplify Your Bid Optimizations
5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
Second chances are rare in search marketing. Typically, landing pages only have 6 seconds to get the point across. And unless you’re a big brand with a healthy retargeting spend, chances are you aren’t reeling in all abandoning users. Luckily, a new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer. And for … [Read more...] about 5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
Get Your PPC Campaigns Ready For The Holiday Season
Are you ready and prepared for the holidays? Is your agency well aware of the key days for shopping and already preparing your season specific ads to boost your sales? Here are some tips to get ready and succeed this holiday season. Key Online Shopping Days Know the key dates for 2014 holiday shopping: Review Last Year's Holiday Performance You’ll want to start your … [Read more...] about Get Your PPC Campaigns Ready For The Holiday Season
10 Ways To Grow Your PPC Account – New Whitepaper!
Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program including keyword expansion … [Read more...] about 10 Ways To Grow Your PPC Account – New Whitepaper!
Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Make a pricing change to an item on your website, and have that change automatically reflected in your shopping campaigns. [Inside … [Read more...] about Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Move Past ROAS And Think ROI
This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of … [Read more...] about Move Past ROAS And Think ROI
