You know you should audit your account, right? Whether it's a new account you've just taken over or one you've been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC performance to new heights. We've already written about the myriad benefits of a PPC audit (and what not to do). We've held webinars and had Q & … [Read more...] about Audit Your Account With Wordstream’s AdWords Grader
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Ho-Ho-Holiday Landing Page Optimization For Mobile
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper preparation becomes even more difficult. Now, assuming you’ve already planned out your holiday bid, budget, keyword and ad copy … [Read more...] about Ho-Ho-Holiday Landing Page Optimization For Mobile
Top PPC Tips For Local Businesses
Here’s the deal – you want PPC to power your business, but you offer a product or service that can only cater to the local community. What options does that leave you? There are really two things I want to focus on – the first is making sure your PPC is as awesome as it can be, and this comes from taking advantage of all the tools and tricks available to you as a local … [Read more...] about Top PPC Tips For Local Businesses
Who Are The Others? Google’s Frustrating Search Term Report
Do you ever feel like Google aren't telling you everything? Much like Jack Shephard in ABC’s hit TV show Lost, PPC folk have to spend a lot of time wondering about ‘the others’. I’m of course referring to this little gem from the ‘see search terms’ report: You can also find it happily in the Placements report: So what gives? What is Google not telling you about … [Read more...] about Who Are The Others? Google’s Frustrating Search Term Report
Misleading PPC Competition Metrics: A Case Study
This week, the PPC Hero series team has been uncovering various ways PPC numbers may be slightly skewed or just downright inaccurate (AdWords vs. Analytics data, Google Display placements, etc.). But how can misreported data hurt you from a competitive research standpoint? Competitor research is a portion of account management that must be taken seriously and revisited often, … [Read more...] about Misleading PPC Competition Metrics: A Case Study
Using Campaign Trends to Write Better PPC Ads
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has a great list here), but the results of each of these tests will vary wildly even within the same account based off of what type of targeting you’re using. I’ve been … [Read more...] about Using Campaign Trends to Write Better PPC Ads
Going Beyond AdWords: How to Use Niche Ad Networks
Sites like Bing, Google, and even Facebook have done a great job making advertising available for everyone. There is huge potential in all three of them for profit, if done correctly. The big ad networks are nice because people recognize the names, they’ve heard stories about people who have gotten rich off of AdWords, and they are stable. These big players are a big part of … [Read more...] about Going Beyond AdWords: How to Use Niche Ad Networks
How to Use Excel to Estimate New PPC Account Performance
To start off our September PPC Hero series on how to use Excel for that next level of PPC super performance, I decided to do just that: start from the beginning! Is there a way to determine possible account performance before opening up the floodgates and turning your account on? We got this question via our Twitter account last month and the short answer is yes…and you can do … [Read more...] about How to Use Excel to Estimate New PPC Account Performance
Two Tips to Make the Most of Google’s Latest Results Page Change
The SEM world has been set aflame by some of the recent changes seen on Google’s Search Engine Results Page. First observed by Dr. Pete over at SEOmoz and later elaborated on at length by Larry Kim over at Wordstream, the main takeaway for all of you intrepid PPC Account Managers out there is this: On many searches, Google has been showing only seven organic search listings … [Read more...] about Two Tips to Make the Most of Google’s Latest Results Page Change
9 Common Issues with Data That Make Your Ad Testing Worthless
At a recent meeting between Google and one of my clients, we were presented with a staggering statistic: conversion rate increased as our average position increased in the account. Based on this data we had a simple course to chart to climb all the way to the top of the entire Internet: bid higher. When in doubt, just keep bidding. It'll make all the difference in your ad … [Read more...] about 9 Common Issues with Data That Make Your Ad Testing Worthless
54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why. There are a million different things you can change – you’ll make the biggest … [Read more...] about 54 Conversion Rate Optimization Tips To Improve Your PPC Campaigns
Engaged CRO: A 5-Step Plan for Full Client Support
I’m of the opinion that it is not hard to convince your client of anything, if it’s forwarded with: “this will get you more leads/make you more revenue.” However, as soon as the word “test” gets thrown in the mix, even when goals are on target, things have been known to screech to a halt. So if the client is happy with performance and you’re hitting goals, how do you convince … [Read more...] about Engaged CRO: A 5-Step Plan for Full Client Support
